Director of Marketing Strategy & Planning
or drop it." Also "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The intro "Members Achieve More isn't just a tagline..." is not boilerplate but maybe part of About the role. We can treat that as About the role paragraph. We need sections: About the role (maybe a brief summary), Responsibilities (list), Qualifications (list), Skills? Not explicitly listed but maybe implied. Benefits? Not mentioned. Pay? Not mentioned. Schedule: given. Thus we will have sections: About the role, Responsibilities, Qualifications, Schedule. We need to use
for each heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information; do not invent or summarize away detail.
We need to extract responsibilities bullet list from the description. The description includes many responsibilities paragraphs. We need to turn them into list items.
Let's parse responsibilities:
From text:
"The Director, Marketing Strategy & Planning is responsible for leading enterprise marketing strategy, annual planning, portfolio prioritization, business partner alignment, and strategic capability development across the organization. This role serves as the primary strategic leader responsible for translating enterprise objectives into actionable marketing strategies that drive member growth, product adoption, engagement, retention, and long-term organizational success. The Director oversees the Marketing Strategy organization and leads strategic planning efforts across lending, deposits, ancillary products, SEG programs, sponsorships, partnerships, promotions, and future growth initiatives. This role serves as Marketing's primary liaison to business lines and executive stakeholders, ensuring alignment between enterprise priorities, member needs, product strategies, and marketing investments. This position plays a critical leadership role in shaping and advancing major enterprise initiatives including Digital Banking transformation, CRM and lifecycle marketing evolution, website modernization, personalization capabilities, brand strategy, value proposition development, and future growth opportunities. The Director provides strategic oversight, coaching, and development to the marketing strategy team while driving enterprise-level planning, prioritization, and decision-making."
Then later after "In this position, you will" there is a list of responsibilities with headings like "Enterprise Marketing Strategy & Planning:", "Strategic Leadership & Team Development:", etc. Those are more detailed.
We need to combine all responsibilities into a list, preserving detail. Should we keep the headings as list items? Probably each bullet can be a sentence.
We must not invent or summarize away detail. So we need to keep each distinct responsibility statement.
Let's extract each distinct responsibility statement:
1. Lead enterprise marketing strategy, annual planning, portfolio prioritization, business partner alignment, and strategic capability development across the organization.
2. Serve as primary strategic leader translating enterprise objectives into actionable marketing strategies that drive member growth, product adoption, engagement, retention, and long-term organizational success.
3. Oversee the Marketing Strategy organization and lead strategic planning efforts across lending, deposits, ancillary products, SEG programs, sponsorships, partnerships, promotions, and future growth initiatives.
4. Serve as Marketing's primary liaison to business lines and executive stakeholders, ensuring alignment between enterprise priorities, member needs, product strategies, and marketing investments.
5. Play a critical leadership role in shaping and advancing major enterprise initiatives including Digital Banking transformation, CRM and lifecycle marketing evolution, website modernization, personalization capabilities, brand strategy, value proposition development, and future growth opportunities.
6. Provide strategic oversight, coaching, and development to the marketing strategy team while driving enterprise-level planning, prioritization, and decision-making.
Then the "In this position, you will" list:
- Enterprise Marketing Strategy & Planning: Lead the development and execution of enterprise marketing strategies, annual marketing plans, and multi-year strategic roadmaps that align with organizational objectives and growth priorities. Ensure marketing investments are aligned with business needs, member opportunities, and desired outcomes.
- Strategic Leadership & Team Development: Lead and develop the Marketing Strategy organization, including Strategy Managers and Marketing Strategists. Establish strategic planning frameworks, coaching, development plans, and performance expectations that build organizational capability and future leadership capacity.
- Business Unit & Product Strategy Partnership: Provide strategic oversight and partnership across lending, deposits, ancillary products, SEG programs, partnerships, sponsorships, promotions, and future growth opportunities. Partner with business leaders to identify opportunities, define objectives, and develop marketing strategies that support organizational growth.
- Digital Banking & Member Experience Strategy: Serve as Marketing's strategic lead for Digital Banking transformation initiatives. Partner with Digital Experience, Product, Operations, and Technology teams to define marketing requirements, engagement strategies, onboarding experiences, adoption plans, and future member experience opportunities.
- Brand, Positioning & Value Proposition Strategy: Lead the development and evolution of PSECU's positioning, purpose, value proposition, messaging architecture, and long-term brand strategy. Ensure consistency across member experiences, products, programs, communications, and future growth initiatives.
- CRM, Lifecycle Marketing & Growth Strategy: Partner closely with the Lifecycle & Engagement organization to identify journey opportunities, lifecycle strategies, member engagement initiatives, growth opportunities, and future personalization use cases. Ensure CRM investments and marketing capabilities remain aligned with enterprise growth objectives.
- Strategic Roadmap & Portfolio Prioritization: Establish and oversee marketing portfolio planning, prioritization, and roadmap governance processes. Partner with Marketing Operations and business stakeholders to balance strategic priorities, organizational capacity, and enterprise objectives.
- Research, Insights & Opportunity Identification: Leverage market research, member insights, analytics, competitive intelligence, and emerging trends to identify growth opportunities and strategic recommendations. Translate insights into actionable business and marketing strategies.
- Executive Leadership & Organizational Influence: Serve as a trusted advisor to executive leadership, representing Marketing in strategic planning discussions, business reviews, and enterprise initiatives. Influence decision-making, align stakeholders, and drive organizational consensus around strategic priorities.
- Cross-Functional Leadership: Partner with Product, Retail Delivery, Business Development, Digital Experience, Operations, CRM, Analytics, Compliance, and Executive Leadership teams to ensure enterprise alignment and successful execution of strategic initiatives.
- Other duties as assigned.
We need to preserve all these. Some may be duplicates of earlier statements but we should keep them as they appear; but we might combine to avoid duplication? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." It doesn't forbid removing duplicates? It says remove duplicated lines. So we should remove duplicated lines. So we need to deduplicate identical sentences. Many of the later list items overlap with earlier statements but are not identical; they add more detail. We should keep them as they are distinct.
Thus responsibilities list will be a combination of the earlier bullet points and the detailed list items.
We need to output as
- each.
Now Qualifications: The text includes:
"Qualifications Bachelors: Business Administration (Required), Bachelors: Communication (Required), Bachelors: Economics (Required), Bachelors: Finance (Required), Bachelors: Marketing (Required), Bachelors (Required), Masters, Masters: Business Administration, Masters: Communication, Masters: Economics, Masters: Marketing Experience leading large-scale modernization, repositioning, or brand strategy efforts. | Not Required Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives. | Not Required Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines. | Required"
This is messy. We need to extract qualifications: Required: Bachelor's degree in Business Administration, Communication, Economics, Finance, Marketing (any? Actually says Bachelors (Required) maybe any bachelor's). Also Masters? It lists Masters, Masters: Business Administration, etc but not marked required? It seems those are optional? The formatting is weird.
We need to preserve all substantive information. Let's parse:
"Qualifications Bachelors: Business Administration (Required), Bachelors: Communication (Required), Bachelors: Economics (Required), Bachelors: Finance (Required), Bachelors: Marketing (Required), Bachelors (Required), Masters, Masters: Business Administration, Masters: Communication, Masters: Economics, Masters: Marketing Experience leading large-scale modernization, repositioning, or brand strategy efforts. | Not Required Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives. | Not Required Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines. | Required"
Interpretation: Required: Bachelor's in Business Administration, Communication, Economics, Finance, Marketing, and a Bachelor's (any). Also "Experience leading large-scale modernization, repositioning, or brand strategy efforts." is maybe required? It appears before the first "| Not Required". So that is required.
Then after first "| Not Required": "Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives." is Not Required.
After second "| Not Required": "Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines." is Required (since after third "|" says Required). Actually the pattern: after second "| Not Required" then "Minimum of 10 years ... | Required". So that 10 years experience is Required.
Masters etc: listed before the first pipe, no (Required) marker; maybe they are optional? Not sure. But we should include them as qualifications (maybe preferred). We'll include all listed.
Thus qualifications list:
- Bachelor's degree in Business Administration (Required)
- Bachelor's degree in Communication (Required)
- Bachelor's degree in Economics (Required)
- Bachelor's degree in Finance (Required)
- Bachelor's degree in Marketing (Required)
- Bachelor's degree (any) (Required)
- Master's degree (any) (maybe optional)
- Master's degree in Business Administration (optional)
- Master's degree in Communication (optional)
- Master's degree in Economics (optional)
- Master's degree in Marketing (optional)
- Experience leading large-scale modernization, repositioning, or brand strategy efforts (Required)
- Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines (Required)
- Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives (Not Required) – but we may omit Not Required? The instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD")". It doesn't say to exclude Not Required qualifications. We should include them as they are substantive. So include as a qualification (Not Required).
We'll output as list items.
Now Schedule: given: "Schedule: Monday - Friday, 8:00am -4:00pm. This position will be a hybrid model both in person and remote with minimum of onsite expectation of 60% or as needed."
We'll put that in a
under Schedule heading.
Now About the role: we can use the introductory paragraph: "Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on..." That's fluff but maybe considered About the role. We'll include as
.
Now we need to ensure we don't include boilerplate like "Other duties as assigned." That's part of responsibilities; we keep it.
Now output HTML fragment.
Structure:
for prose. We must preserve all substantive information; do not invent or summarize away detail. We need to extract responsibilities bullet list from the description. The description includes many responsibilities paragraphs. We need to turn them into list items. Let's parse responsibilities: From text: "The Director, Marketing Strategy & Planning is responsible for leading enterprise marketing strategy, annual planning, portfolio prioritization, business partner alignment, and strategic capability development across the organization. This role serves as the primary strategic leader responsible for translating enterprise objectives into actionable marketing strategies that drive member growth, product adoption, engagement, retention, and long-term organizational success. The Director oversees the Marketing Strategy organization and leads strategic planning efforts across lending, deposits, ancillary products, SEG programs, sponsorships, partnerships, promotions, and future growth initiatives. This role serves as Marketing's primary liaison to business lines and executive stakeholders, ensuring alignment between enterprise priorities, member needs, product strategies, and marketing investments. This position plays a critical leadership role in shaping and advancing major enterprise initiatives including Digital Banking transformation, CRM and lifecycle marketing evolution, website modernization, personalization capabilities, brand strategy, value proposition development, and future growth opportunities. The Director provides strategic oversight, coaching, and development to the marketing strategy team while driving enterprise-level planning, prioritization, and decision-making." Then later after "In this position, you will" there is a list of responsibilities with headings like "Enterprise Marketing Strategy & Planning:", "Strategic Leadership & Team Development:", etc. Those are more detailed. We need to combine all responsibilities into a list, preserving detail. Should we keep the headings as list items? Probably each bullet can be a sentence. We must not invent or summarize away detail. So we need to keep each distinct responsibility statement. Let's extract each distinct responsibility statement: 1. Lead enterprise marketing strategy, annual planning, portfolio prioritization, business partner alignment, and strategic capability development across the organization. 2. Serve as primary strategic leader translating enterprise objectives into actionable marketing strategies that drive member growth, product adoption, engagement, retention, and long-term organizational success. 3. Oversee the Marketing Strategy organization and lead strategic planning efforts across lending, deposits, ancillary products, SEG programs, sponsorships, partnerships, promotions, and future growth initiatives. 4. Serve as Marketing's primary liaison to business lines and executive stakeholders, ensuring alignment between enterprise priorities, member needs, product strategies, and marketing investments. 5. Play a critical leadership role in shaping and advancing major enterprise initiatives including Digital Banking transformation, CRM and lifecycle marketing evolution, website modernization, personalization capabilities, brand strategy, value proposition development, and future growth opportunities. 6. Provide strategic oversight, coaching, and development to the marketing strategy team while driving enterprise-level planning, prioritization, and decision-making. Then the "In this position, you will" list: - Enterprise Marketing Strategy & Planning: Lead the development and execution of enterprise marketing strategies, annual marketing plans, and multi-year strategic roadmaps that align with organizational objectives and growth priorities. Ensure marketing investments are aligned with business needs, member opportunities, and desired outcomes. - Strategic Leadership & Team Development: Lead and develop the Marketing Strategy organization, including Strategy Managers and Marketing Strategists. Establish strategic planning frameworks, coaching, development plans, and performance expectations that build organizational capability and future leadership capacity. - Business Unit & Product Strategy Partnership: Provide strategic oversight and partnership across lending, deposits, ancillary products, SEG programs, partnerships, sponsorships, promotions, and future growth opportunities. Partner with business leaders to identify opportunities, define objectives, and develop marketing strategies that support organizational growth. - Digital Banking & Member Experience Strategy: Serve as Marketing's strategic lead for Digital Banking transformation initiatives. Partner with Digital Experience, Product, Operations, and Technology teams to define marketing requirements, engagement strategies, onboarding experiences, adoption plans, and future member experience opportunities. - Brand, Positioning & Value Proposition Strategy: Lead the development and evolution of PSECU's positioning, purpose, value proposition, messaging architecture, and long-term brand strategy. Ensure consistency across member experiences, products, programs, communications, and future growth initiatives. - CRM, Lifecycle Marketing & Growth Strategy: Partner closely with the Lifecycle & Engagement organization to identify journey opportunities, lifecycle strategies, member engagement initiatives, growth opportunities, and future personalization use cases. Ensure CRM investments and marketing capabilities remain aligned with enterprise growth objectives. - Strategic Roadmap & Portfolio Prioritization: Establish and oversee marketing portfolio planning, prioritization, and roadmap governance processes. Partner with Marketing Operations and business stakeholders to balance strategic priorities, organizational capacity, and enterprise objectives. - Research, Insights & Opportunity Identification: Leverage market research, member insights, analytics, competitive intelligence, and emerging trends to identify growth opportunities and strategic recommendations. Translate insights into actionable business and marketing strategies. - Executive Leadership & Organizational Influence: Serve as a trusted advisor to executive leadership, representing Marketing in strategic planning discussions, business reviews, and enterprise initiatives. Influence decision-making, align stakeholders, and drive organizational consensus around strategic priorities. - Cross-Functional Leadership: Partner with Product, Retail Delivery, Business Development, Digital Experience, Operations, CRM, Analytics, Compliance, and Executive Leadership teams to ensure enterprise alignment and successful execution of strategic initiatives. - Other duties as assigned. We need to preserve all these. Some may be duplicates of earlier statements but we should keep them as they appear; but we might combine to avoid duplication? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." It doesn't forbid removing duplicates? It says remove duplicated lines. So we should remove duplicated lines. So we need to deduplicate identical sentences. Many of the later list items overlap with earlier statements but are not identical; they add more detail. We should keep them as they are distinct. Thus responsibilities list will be a combination of the earlier bullet points and the detailed list items. We need to output as
- each.
Now Qualifications: The text includes:
"Qualifications Bachelors: Business Administration (Required), Bachelors: Communication (Required), Bachelors: Economics (Required), Bachelors: Finance (Required), Bachelors: Marketing (Required), Bachelors (Required), Masters, Masters: Business Administration, Masters: Communication, Masters: Economics, Masters: Marketing Experience leading large-scale modernization, repositioning, or brand strategy efforts. | Not Required Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives. | Not Required Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines. | Required"
This is messy. We need to extract qualifications: Required: Bachelor's degree in Business Administration, Communication, Economics, Finance, Marketing (any? Actually says Bachelors (Required) maybe any bachelor's). Also Masters? It lists Masters, Masters: Business Administration, etc but not marked required? It seems those are optional? The formatting is weird.
We need to preserve all substantive information. Let's parse:
"Qualifications Bachelors: Business Administration (Required), Bachelors: Communication (Required), Bachelors: Economics (Required), Bachelors: Finance (Required), Bachelors: Marketing (Required), Bachelors (Required), Masters, Masters: Business Administration, Masters: Communication, Masters: Economics, Masters: Marketing Experience leading large-scale modernization, repositioning, or brand strategy efforts. | Not Required Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives. | Not Required Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines. | Required"
Interpretation: Required: Bachelor's in Business Administration, Communication, Economics, Finance, Marketing, and a Bachelor's (any). Also "Experience leading large-scale modernization, repositioning, or brand strategy efforts." is maybe required? It appears before the first "| Not Required". So that is required.
Then after first "| Not Required": "Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives." is Not Required.
After second "| Not Required": "Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines." is Required (since after third "|" says Required). Actually the pattern: after second "| Not Required" then "Minimum of 10 years ... | Required". So that 10 years experience is Required.
Masters etc: listed before the first pipe, no (Required) marker; maybe they are optional? Not sure. But we should include them as qualifications (maybe preferred). We'll include all listed.
Thus qualifications list:
- Bachelor's degree in Business Administration (Required)
- Bachelor's degree in Communication (Required)
- Bachelor's degree in Economics (Required)
- Bachelor's degree in Finance (Required)
- Bachelor's degree in Marketing (Required)
- Bachelor's degree (any) (Required)
- Master's degree (any) (maybe optional)
- Master's degree in Business Administration (optional)
- Master's degree in Communication (optional)
- Master's degree in Economics (optional)
- Master's degree in Marketing (optional)
- Experience leading large-scale modernization, repositioning, or brand strategy efforts (Required)
- Minimum of 10 years of progressive professional experience in marketing strategy, product marketing, planning, business strategy, or related disciplines (Required)
- Experience supporting CRM, lifecycle marketing, personalization, Digital Banking, or customer experience initiatives (Not Required) – but we may omit Not Required? The instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD")". It doesn't say to exclude Not Required qualifications. We should include them as they are substantive. So include as a qualification (Not Required).
We'll output as list items.
Now Schedule: given: "Schedule: Monday - Friday, 8:00am -4:00pm. This position will be a hybrid model both in person and remote with minimum of onsite expectation of 60% or as needed."
We'll put that in a
under Schedule heading. Now About the role: we can use the introductory paragraph: "Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on..." That's fluff but maybe considered About the role. We'll include as
. Now we need to ensure we don't include boilerplate like "Other duties as assigned." That's part of responsibilities; we keep it. Now output HTML fragment. Structure: