Director of Marketing, School of Management

About the Role

The School of Management at the University at Buffalo is seeking a strategic and results-oriented Director of Marketing to lead the development and execution of a comprehensive, school-wide marketing strategy. This role strengthens the school’s brand and drives enrollment and program growth through measurable, data-informed marketing efforts across academic programs, centers, initiatives, conferences, and events.

The Director will align campaigns with the school’s strategic plan and recruitment priorities across undergraduate, graduate, online, and international audiences. This position balances strategic leadership with hands-on execution, supervises professional staff, and partners closely with school leadership, the enrollment team, academic departments, centers, and administrative units.

The Director will work closely with the MarComm team to ensure alignment with brand standards across all public-facing communications and materials.

Responsibilities

• Lead the development and execution of a unified, school-wide marketing strategy that supports enrollment, program and center growth, and strengthens the school’s market position.
• Serve as the school’s primary marketing strategist, defining target audiences, value propositions, and competitive positioning across academic programs, centers, and key initiatives.
• Align and prioritize marketing efforts across departments, centers, and enrollment functions, building a cohesive, school-wide approach through active stakeholder collaboration.
• Partner closely with enrollment and operations teams, academic and center leadership, and campus stakeholders to align messaging, timing, and handoff processes between marketing, recruitment outreach, and admissions.
• Establish the strategic direction for integrated marketing and advertising campaigns across digital and traditional channels, guiding execution to ensure alignment, scalability, and measurable outcomes.
• Recommend innovative content ideas, storytelling approaches, and creative strategies to improve engagement.
• Collaborate with designers, photographers, videographers, and digital teams to create and execute integrated marketing campaigns.
• Use data, analytics, and market insights to evaluate performance, establish key metrics, and inform decision-making, optimization, and return on investment.
• Conduct ongoing competitor and market analysis to identify trends and growth opportunities, assess positioning, and inform strategic direction.
• Oversee marketing budget planning and reporting, including vendor management and alignment of investments with strategic priorities.
• Ensure all marketing initiatives align with university and school brand standards and collaborate with the MarComm team to support a cohesive external presence.
• Manage multiple concurrent initiatives, ensuring effective project execution, prioritization, and quality outcomes, while leading and developing marketing staff.

Benefits

The University at Buffalo offers benefits that prioritize your well-being and success to enhance every aspect of your life.