Director of Marketing

About the Role

The Director of Marketing oversees GMi’s marketing efforts and company-sponsored events, utilizing skills in project management, goal setting, creativity, and analytical support while working under pressure.

Responsibilities

• Assume responsibility for communications to current and future clients, including final approval for external content and maintaining quality.
• Conduct office visits to General Contractors, Architects, and Engineers as needed.
• Maintain and update the company website to ensure accuracy and inclusion of recent projects.
• Spearhead and manage all client events, including trips, outings, open houses, industry events, and GC events.
• Lead GMi’s marketing strategy and supervise/oversee all Marketing department employees (if applicable).
• Direct the Executive Leadership team regarding marketing efforts and strategic needs.
• Develop, maintain, and monitor the effectiveness of GMi’s marketing strategy.
• Create, build, and maintain brand recognition.
• Assist in developing the GMi Swag Store, ensuring brand and quality standards are upheld, and manage the promo closets inventory and budget.
• Compile applications for industry awards, ensuring branding, photos, and presentations meet requirements.
• Develop and maintain industry connections and take an active role in industry-specific organizations (e.g., ASA, TEXO).
• Oversee social media and LinkedIn efforts, including meeting post and follower quotas and creating innovative content.
• Assist in career fairs for target universities and engage with company employees and initiatives.
• Make recommendations to improve and refresh the GMi website/media, overseeing video and photography efforts.
• Ensure high standards for event planning and management, including attention to detail and employee involvement.
• Assist in planning company events such as Christmas parties, PM retreats, and anniversary celebrations.

Requirements

• 3+ years of progressive marketing experience, preferably within commercial construction, architecture, engineering, or a related B2B professional services industry.
• Demonstrated experience in marketing strategy, brand management, and/or supervision of marketing personnel.
• 3+ years of event planning and/or promotions experience, with AEC industry experience strongly preferred.
• BA or BS in Marketing or Business.

Skills

• Strong knowledge of the AEC industry and marketing fundamentals.
• Outstanding written and verbal communication skills, with the ability to adapt to different communication styles.
• Excellent time management, organization, writing, proofreading, and editing skills.
• Professional business presence and acumen.
• Self-starter with a high level of initiative and proactive thinking.
• Commitment to customer service and highly detail-oriented.
• Creative and innovative thinker with a results-oriented mindset.
• Ability to operate calmly under pressure, deadlines, and in a busy office environment.
• Willingness to learn and work beyond standard expectations.
• High proficiency in Microsoft Office Suite (Word, Excel, Outlook) and Adobe.

Benefits

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

This is an exempt full-time position, Monday through Friday, from 8:00 am to 5:00 pm. Occasional evening and weekend work may be required as job duties demand.

Working Conditions

• Combination of general office setting.
• Moderate physical activity, including handling objects up to 25 pounds or standing/walking for more than four hours per day.
• Travel required to meet with clients and satellite offices.