Director of Marketing – RayzeBio
Bristol Myers Squibb · Princeton, NJ · 4 wk ago
Marketing$203k–$246k/yrFull-time
About the role
The Director of Marketing will be a key architect of how RayzeBio shows up commercially—shaping the brand, influencing strategy, and leading the marketing organization in bringing RYZ101 to market in a way that sets a new standard for radiopharmaceutical launches.
Responsibilities
- Drive Brand Strategy
- Co-architect the RYZ101 brand—contributing to positioning, messaging, segmentation, and competitive differentiation alongside the Head of Marketing.
- Translate customer, market, and clinical insights into strategic choices that sharpen the brand's edge and accelerate adoption.
- Lead market-shaping initiatives—disease awareness, ecosystem development, and thought leader strategy—that define the category before and after launch.
- Contribute to pipeline readiness, helping establish a launch excellence framework that scales across RayzeBio's future assets.
- Co-architect the RYZ101 brand—contributing to positioning, messaging, segmentation, and competitive differentiation alongside the Head of Marketing.
- Own the commercial launch plan for RYZ101, integrating cross-functional priorities, customer engagement strategies, and channel execution into a coherent go-to-market motion.
- Build an integrated omnichannel approach spanning digital, CRM, field enablement, health-system engagement, and patient-facing initiatives.
- Partner with Market Access, Medical Affairs, Patient Services, and Commercial Operations to ensure the full launch ecosystem is aligned and ready.
- Leverage AI to drive program, portfolio, or functional performance through prioritization and scaled adoption.
- Help build the RayzeBio marketing function, establishing ways of working, performance standards, and a culture of insight-driven decision-making.
- Serve as a senior voice in cross-functional governance, ensuring Marketing's perspective is integrated into business-critical decisions.
- Represent the customer in every strategic discussion—grounding commercial planning in real-world patient journeys, site-of-care realities, and healthcare system dynamics.
- Manage agency and vendor relationships with a focus on quality, speed, and strategic value.
- Define and track the launch scorecard—setting ambitious KPIs, surfacing insights early, and driving accountability to keep the organization on pace.
- Manage the marketing budget with a strategic lens, prioritizing investments that generate the greatest commercial impact.
- Ensure continuity and momentum from NDA filing through post-approval growth.
Requirements
- Bachelor's degree required; advanced degree (MBA, PharmD, or related field) is a plus.
- 8–10+ years of pharmaceutical or biotechnology marketing experience, with significant oncology exposure and at least one full product launch cycle.
- Experience in radiopharmaceutical therapy (RPT) is preferred.
- Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus.
- Proven success leading cross-functional launch planning and execution across pre- and post-launch phases.
- Demonstrated ability to lead through influence in matrixed environments and operate effectively at the leadership level.
- Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology.
- Strong analytical and strategic planning skills with the ability to synthesize complex information into actionable insights.
- Comfort with modern marketing analytics and AI-enabled approaches, applied responsibly with appropriate governance.
Qualifications
- Experience in radiopharmaceutical therapy (RPT) is preferred.
- Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus.
- Proven success leading cross-functional launch planning and execution across pre- and post-launch phases.
- Demonstrated ability to lead through influence in matrixed environments and operate effectively at the leadership level.
- Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology.
- Strong analytical and strategic planning skills with the ability to synthesize complex information into actionable insights.
- Comfort with modern marketing analytics and AI-enabled approaches, applied responsibly with appropriate governance.
Skills
- Strategic planning
- Market shaping
- Launch planning and execution
- Customer engagement
- AI-enabled marketing capabilities
- Outcomes management
Benefits
- Health Coverage: Medical, pharmacy, dental, and vision care.
- Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
- Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
- Paid Time Off: Flexible time off (unlimited, with manager approval), 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or RayzeBio employees), 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays.
- Work-life Benefits: Summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs.
- Global Shutdown: Annual Global Shutdown between Christmas and New Years Day.
Pay
$203,389 - $246,459
Schedule
Full-time