Director of Marketing Planning and Analytics

About the role

The Director of Analytics and Planning- Marketing at West Shore Home will manage marketing planning, forecasting, and budget alignment processes across 40+ branches to achieve the best ROI in marketing spend and meet Net Sales targets.

Responsibilities

• Serve as the primary interface between Marketing and Financial Planning and Analysis (FP&A).
• Collaborate with senior marketing leaders to develop and execute the overall marketing strategy and budget plans.
• Develop data-driven forecasts to predict appointment and sales volumes using historical performance data.
• Train and develop Divisional Marketing Managers to manage branch-level marketing budgets effectively.
• Add or reduce marketing spend levels for different sources to stay within budget and meet appointment targets.

Requirements

• 5+ years of experience with forecasting and modeling for performance-based marketing.
• Bachelor's degree, required.
• Proven experience in developing and executing efficiency improvement plans to streamline marketing budgeting and target-setting processes.
• Previous experience utilizing AI and ML in performance modeling and forecasting, preferred.
• Advanced proficiency in Excel.
• Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI.

Qualifications

• Experience with marketing planning and forecasting tools.
• Strong analytical skills and ability to interpret complex data.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Skills

• Data analysis and modeling.
• Marketing planning and forecasting.
• Excel proficiency.
• AI and ML in performance modeling and forecasting.

Benefits

• Comprehensive health insurance options.
• 401(k) retirement plan with company match.
• HSA plan with company match.
• Paid holidays and PTO.
• Employee referral program.
• Employee discount program.
• Paid training and unlimited professional growth potential.

Pay

Compensation is competitive and commensurate with experience.

Schedule

Monday-Friday, 8:00 AM-5:00 PM (Full-Time)