Director of Marketing Analytics

Ascensus · Newton, MA · 3 wk ago

HybridSales$140k–$200k/yrFull-time

Position Summary

The Director of Marketing Analytics will lead marketing measurement and performance insight generation across lines of business. This role is responsible for evaluating the effectiveness and efficiency of marketing activity across paid, earned, and owned channels, and for translating data into actionable recommendations that improve business outcomes.

This role is intentionally both strategic and hands-on. The Director will provide leadership on marketing measurement strategy, advise senior stakeholders, and shape how analytics supports decision-making across the organization. At the same time, this role will be expected to personally lead complex analyses, refine measurement frameworks, improve dashboards and reporting, interpret performance trends, and generate clear recommendations on what is working, what is not, and where Ascensus should adjust.

The ideal candidate brings deep expertise in offline and brand analytics, web analytics, attribution, experimentation, and performance reporting. This individual will champion innovation in insight generation, expand analytics enablement through self-service reporting, apply AI to improve the speed and quality of analytics work, and serve as a trusted thought partner to Marketing Leadership in support of Ascensus OKRs and growth priorities.

Job Functions, Essential Duties and Responsibilities

Lead the overall approach to marketing measurement across paid, earned, and owned channels, ensuring Ascensus has a clear and practical framework for understanding performance, efficiency, and business impact.
Establish and strengthen web analytics as a core capability for the marketing organization, including measurement planning, tagging and taxonomy standards, event and conversion tracking, and reporting that connects website activity to lead generation, funnel progression, and commercial impact.
Personally conduct and lead high-value analysis on campaign performance, channel effectiveness, audience behavior, brand visibility, and marketing contribution to business outcomes.
Serve as the subject matter expert on offline and brand analytics, bringing a strong point of view on how brand, PR, media visibility, organic discovery, and broader awareness efforts should be measured and interpreted.
Build, improve, and govern self-service dashboards and reporting that enable marketers and leaders to monitor performance, identify trends, and act more quickly.
Lead the continued development of attribution, experimentation, and advanced measurement approaches that improve decision quality and marketing investment allocation.
Use AI to improve analytics workflows and insight generation, including applications that accelerate data preparation, dashboard creation, pattern detection, summarization, and interpretation of results.
Provide clear interpretation of performance and translate data into concise, decision-ready recommendations for Marketing Leadership and other senior stakeholders.
Partner closely with Marketing Technology, Data, IT, Finance, Sales-related stakeholders, and line-of-business marketing partners to improve data quality, reporting consistency, KPI alignment, and closed-loop visibility into marketing performance.

Experience, Skills, Knowledge Requirements

8–12+ years of experience in marketing analytics, marketing science, digital analytics, insights, or a closely related field, with significant responsibility for both strategic direction and direct analytical execution.
Deep expertise in cross-channel marketing measurement across paid, earned, and owned channels, with strong experience in performance analysis, attribution, experimentation, and ROI evaluation.
Strong hands-on experience with web analytics, dashboarding, and performance reporting, including tools such as Google Analytics, Adobe Analytics, Power BI, Looker, Tableau, or comparable platforms.
Strong technical fluency in analytics tools and methods, including SQL and experience with Python, R, or similar analytical tools.
Demonstrated ability to interpret complex data, identify business implications, and communicate recommendations clearly to senior stakeholders.
Experience working in a complex, matrixed, or multi-line-of-business environment preferred.
Experience in financial services or another regulated industry preferred. Knowledge of marketing data governance, privacy expectations, and related controls is also preferred.
Bachelor’s degree required; advanced degree preferred.

Pay and Benefits

The national average salary range for this role is $140K-200k in base pay, exclusive of any bonuses and benefits. This base salary range represents the low and high end of the salary range for this position. Actual salary offered will vary and may be above or below the range based on various factors including but not limited to location, experience, performance, and internal pay alignment. We do not anticipate that candidates hired will begin at the top of the range however, from time to time, it may occur on a case-by-case basis. Other rewards and benefits may include: 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc. For more information, please visit careers.ascensus.com/#Benefits.

Qualifications

Responsible for driving new revenue streams and managing existing client relationships. This role requires a strong background in financial services, a solid understanding of retirement plans, and excellent communication skills.

Essential Duties and Responsibilities:

Develop and maintain strong relationships with current and potential clients.
Conduct market research to identify new revenue opportunities and develop strategies to pursue them.
Manage client portfolios, including plan design, administration, and ongoing support.
Provide technical support and guidance to clients regarding retirement plan compliance and operational issues.
Stay up-to-date on industry trends and regulatory changes affecting retirement plans.
Represent Ascensus at industry events and conferences.

Requirements:

At least 5 years of experience in financial services or related field.
A bachelor's degree in finance, economics, or a related field.
Knowledge of retirement plan design, administration, and compliance.
Excellent communication and interpersonal skills.
Ability to manage multiple projects and clients simultaneously.

Preferred Qualifications:

Master's degree in finance, economics, or a related field.
Experience in financial planning or wealth management.
Knowledge of retirement plan technology and software.