Director of Marketing - Oracle

About the Role

The Director of Marketing for the Oracle Business Unit operates as a "mini-CMO" for the BU — the single marketing leader accountable for translating Oracle strategy into pipeline, brand, and growth. Argano's Oracle business unit is a top-5 North American Oracle partner serving $500M+ enterprises (sweet spot $2B+) in industrial manufacturing, engineering & construction, and wholesale distribution. It is positioned as the only full-stack Oracle MSP covering both applications (Fusion, JDE, EBS, PeopleSoft, EPM) and infrastructure under one contract, with the ultimate promise of "one partner, one contract, one team accountable" for business-outcome-focused Oracle transformation.

The role owns BU marketing strategy, product-marketing messaging and positioning, campaign architecture, and — in close partnership with the Oracle Commercial Lead — funnel velocity and mechanics. It orchestrates Argano’s shared services (Demand, Events, Content, Brand) to execute, partners with Value Creation to launch solutions, and works with Alliances to unlock publisher co-marketing and organic growth.

Responsibilities

• BU Marketing Strategy & Product Marketing
  • Own the annual and quarterly Oracle marketing plan; align spend across paid, events, content, and alliances to BU revenue and pipeline targets.
  • Define and maintain the Oracle narrative, messaging hierarchy, positioning, and persona/buyer maps; ensure every campaign and seller-facing asset ladders back to them.
  • Translate technical data-domain capabilities (Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS) into buyer-relevant outcomes; maintain competitive intel and battlecards.
• Campaign Strategy & Funnel Mechanics
  • Design integrated, multi-touch campaigns spanning audience, offer, channel, and sales plays.
  • Partner with the Oracle Commercial Lead on funnel velocity — MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher; identify bottlenecks and rally teams to fix them.
  • Run a monthly Oracle marketing operating review with the Commercial Lead: pipeline coverage, campaign performance, publisher ROI, forward-look.
• Demand CoE — Campaigns, Sales Collateral & Events
  • Partner with Demand Generation to scope, brief, and launch nurture, paid, ABM, webinars, and field programs in HubSpot and Salesforce.
  • Commission Oracle sales collateral with Content/Brand shared services — pitch decks, one-pagers, battlecards, case studies, ROI tools — and enable sellers with talk tracks and follow-up sequences.
  • Define the Oracle event strategy and partner with the Events shared services team to execute publisher conferences, executive roundtables, and field events; represent Argano at flagship publisher events like Oracle AI World and others.
• Solution Launch — Partnering with Value Creation
  • Codify Oracle solutions into market-ready assets with Value Creation: positioning, naming, messaging, collateral, and demand plays.
  • Lead solution GTM launches — sequencing, sales enablement, field activation, analyst/publisher briefings, demand kick-off.
  • Feed market signals (win/loss, objections, publisher roadmaps) back into Value Creation to sharpen the offering portfolio.
• Publisher & Alliance Marketing
  • Own the Oracle publisher marketing plan for Oracle.
  • Partner with Alliances to secure and execute publisher-funded campaigns, MDF programs, and joint GTM motions; build relationships with publisher marketing counterparts.
  • Track and report publisher-sourced and publisher-influenced pipeline as a distinct funnel.
• Organic Growth & Brand
  • Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR.
  • Build a content engine that establishes Oracle’s point of view on data, integration, analytics, AI, and modern cloud platforms.
  • Protect Argano brand standards while carrying the distinctive Oracle point of view across all communications.

Requirements

• Education
  • Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or master’s preferred.
• Experience
  • 4–6+ years of B2B technology marketing in services, consulting, SaaS, or platform ecosystems.
  • Oracle-domain expertise aligned to Oracle: direct experience marketing in, to, or with full-stack Oracle MSP covering applications like (Fusion, JDE, EBS, PeopleSoft, EPM) and OCI. Fluency with the buyer, use cases, and competitive landscape is required.
  • Product-marketing experience: messaging frameworks, positioning, personas, and launch plans landed with Sales and the field.
  • Proven success building integrated demand programs and owning funnel analytics — conversion, velocity, attribution — in partnership with sales leadership.
  • Experience with publisher/alliance co-marketing and MDF execution; experience supporting solution launches end-to-end.
  • Required hands-on experience with Salesforce (SFDC) for pipeline, campaigns, and closed-loop reporting.
  • Required hands-on experience with HubSpot for marketing automation — campaign builds, nurture, lead scoring, and reporting.
  • Proven ability to orchestrate shared services and virtual teams across locations and time zones.

Skills

• Strategic thinking; product-marketing instincts; data-domain fluency across modern data, integration, analytics, and AI platforms.
• Funnel and analytics fluency; can read pipeline math, attribution, and campaign ROI and change course on the data.
• MarTech proficiency — self-sufficient in Salesforce and HubSpot for reporting, campaign builds, and data hygiene.
• Campaign craft; publisher/alliance acumen; executive communication with Commercial Leads, SVPs of Sales, and publisher CMOs.
• Orchestration through influence across Demand, Events, Content, Brand, Alliances, Value Creation, and Sales; high quality bar and bias for action.

About Us

Argano is the first of its kind: a digital consultancy totally immersed in high-performance operations. We steward enterprises through ever-evolving markets, empowering them with transformative strategies and technologies to exceed customer expectations, unlock commercial innovation, and drive optimal efficiency and growth.