Director of Marketing Operations

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company, consistently named a Top Workplace by our Associates.

About the role

As the SVP, Director of Marketing Operations, you will design and lead the operating system that powers our growth. You’ll bring clarity, discipline, and data-driven insight to workflows across teams, ensuring we deliver with excellence and show meaningful results for the business. This role will also champion the thoughtful integration of AI and emerging capabilities to drive smarter decision-making, increase efficiency, and unlock new sources of growth. This is a leadership role for someone who is energized by improving processes, strengthening collaboration, and helping talented teams do their best work.

Responsibilities

• Lead the Marketing Operating System
  • Build and manage the end-to-end operating model that guides how Marketing, Communications & CX intake, prioritize, plan, execute, QA, launch, and measure work.
  • Establish and maintain SLAs, stage gates, documentation, and decision frameworks that bring consistency and transparency.
  • Identify and embed AI-driven capabilities to streamline workflows, improve speed-to-market, and enhance quality across the end-to-end marketing lifecycle.
• Drive Planning, Prioritization & Portfolio Governance
  • Lead annual and quarterly planning, ensuring alignment with business priorities.
  • Implement a clear portfolio and capacity model that balances strategic initiatives with day-to-day needs.
• Strengthen Measurement, Insights & Accountability
  • Partner with Finance and Data & Analytics to define business-outcome KPIs and maintain a single source of truth.
  • Ensure data integrity, compliance, and clear definitions across teams.
• Guide Martech Strategy & Adoption
  • Develop the Marketing technology roadmap across all teams.
  • Ensure tools are used effectively, securely, and consistently across teams.
  • Define and advance a clear strategy for AI and automation within the marketing technology ecosystem.
  • Lead adoption, governance, and responsible use of AI, including training, risk management, and alignment with compliance standards.
  • Identify, pilot, and scale AI-driven capabilities that enhance personalization, content development, campaign optimization, and operational efficiency.
• Champion Cross-Functional Alignment
  • Serve as a strategic partner to Sales, Technology, Data & Analytics, Compliance, and other key stakeholders.
  • Oversee risk and regulatory readiness across workflows.
  • Strengthen collaboration and communication across teams to accelerate speed-to-market.
  • Partner with Technology and Data teams to align on enterprise AI initiatives and ensure Marketing is effectively leveraging shared capabilities and data assets.
• Lead and Develop Talent
  • Foster innovation and continuous improvement.
  • Partner with leaders across Marketing to strengthen coaching, development, and operational excellence, including building AI fluency and innovation capabilities across teams.

Requirements

• Bachelor’s degree required; Master’s degree preferred.
• Minimum of 10 years experience in Marketing Operations, PMO, or Marketing Technology.
• Experience leading cross-functional planning, governance, and change initiatives.
• Strong data fluency and ability to communicate insights clearly.
• Demonstrated operational leadership—building systems, not just managing tasks.
• Ability to influence and collaborate with senior leaders across the organization.
• Presently authorized to work for any employer in the United States without requiring work visa sponsorship now or in the future.

Pay

Salary Range: $133,728.00 - $219,696.75. Individual base pay may vary based on experience, job-related skills, relevant education, geographic location, and other specific business and organizational needs. In addition to base salary, WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards.

Benefits

• Medical, dental, and vision coverage.
• 401(k) plan.
• Life, accident, and disability insurance.
• Flexible spending accounts (FSAs) and health savings accounts (HSAs).
• Wellness programs.
• Paid parental leave, military leave, vacation, sick leave (in accordance with applicable state laws), and paid holidays.

Benefit offerings are subject to eligibility requirements, legal limitations, and may vary based on an Associate’s location and employment status. For more information about Associate benefits, visit WSFS Bank Careers.