Director of Marketing Operations

Location: Long Island, NY (In Person) • Full-Time

About Us

JMLI Global Holdings is one of New York's fastest-growing cannabis and consumer brands. Our portfolio includes retail dispensaries, cannabis brands, infused products, cafés, delivery, events, and multiple new brands currently launching. We're looking for someone who doesn't just "run marketing." We're looking for someone who wants to build brands that people actually remember. This is an opportunity to become one of the key people responsible for building recognizable cannabis brands across New York and beyond.

About the Role

We're looking for a creative marketing leader who understands how to build attention, create demand, and turn brands into communities. You'll oversee everything from social media and advertising to product launches, branding, photography, content creation, merchandising, email marketing, and in-store promotions. As the company grows, you'll also recruit and lead your own internal marketing team.

Responsibilities

• Brand Development
  • Develop and manage brand identity across multiple companies
  • Create consistent branding standards
  • Launch new cannabis products and consumer brands
  • Design campaigns that customers remember
  • Maintain premium branding throughout every customer touchpoint
• Digital Marketing
  • Build and manage Meta advertising campaigns
  • Customer acquisition
  • Retargeting campaigns
• Social Media (Direct and Hire staff for this)
  • Create content for Instagram, Facebook, TikTok, YouTube, LinkedIn
  • Photography, Reels, Product launches, Event coverage, Community engagement
• Graphic Design
  • Produce professional marketing materials including product packaging, labels, billboards, menus, flyers, event graphics, apparel, store signage, digital ads, promotional materials
  • Must be proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign). Experience with Canva and motion graphics is a plus.
• Retail Marketing
  • Develop campaigns that increase foot traffic, average transaction size, customer retention, loyalty memberships, online ordering, product launches, holiday promotions
• Team Leadership
  • Over the next 12–24 months, build and manage an internal creative team including: Graphic Designer, Social Media Manager, Content Creators, Photographers, Videographers, Marketing Coordinators, Brand Ambassadors
  • Create systems, SOPs, KPIs, and accountability while fostering a creative, high-performance culture.

Qualifications

We're less concerned with degrees than results. We want someone who has actually built brands.

• Preferred Experience
  • 5+ years in marketing
  • Consumer brands, retail, lifestyle, cannabis, food & beverage, or streetwear experience
  • Portfolio of successful campaigns
  • Strong graphic design skills
  • Experience running paid ads
  • Social media growth experience
  • Branding experience
  • Leadership experience
  • Comfortable wearing multiple hats in a fast-growing company
• Bonus Skills
  • Photography, Videography, Drone footage, AI creative tools, Shopify, Klaviyo, HubSpot, Google Analytics, Meta Business Manager, SEO, Event marketing, Packaging design, Print production, Cannabis industry experience

What Success Looks Like

Within your first year, you'll help us:

• Increase customer traffic across all retail locations
• Build recognizable cannabis brands throughout New York
• Grow our social media audience into an engaged community
• Launch new products with measurable success
• Improve customer retention and loyalty
• Build a scalable marketing department capable of supporting future expansion

What We're Looking For

We're not looking for someone who simply posts on Instagram. We're looking for someone who thinks like an entrepreneur, solves problems creatively, and wants to build something people will remember. If you're excited about creating iconic brands, launching products, and leading a team in one of the fastest-growing industries in the country, we'd love to meet you.

Pay

$50,112.06 - $77,210.22 per year

Benefits

• Employee discount
• Flexible spending account
• Paid time off

Education: High school or equivalent (Required) • Marketing experience: 3 years (Required)