Director of Marketing, North America - Pikmin Bloom

About the role

Scopely Explore is seeking a Marketing Director to lead the overall marketing strategy, go-to-market execution, and long-term business growth for Pikmin Bloom across North America. This role will serve as the senior regional marketing leader, overseeing integrated marketing initiatives across user acquisition, engagement, retention, partnerships, social/community, and live experiences. The ideal candidate is a strategic and highly collaborative leader with deep expertise in mobile game marketing, a strong understanding of the live-service gaming business, and a passion for building impactful player experiences.

As this is a global product, you will collaborate extensively with international teammates to ensure alignment, consistency, and operational excellence across all regions and major marketing initiatives.

Responsibilities

• Own the North America marketing vision, strategy, and execution for Pikmin Bloom, driving sustainable growth across player acquisition, engagement, retention, and revenue.
• Lead and develop a high-performing regional marketing organization across multiple workstreams, including user acquisition, social/community marketing, partnerships, live events, and campaign execution.
• Translate product and business objectives into integrated operational marketing plans with measurable impact across the North America region.
• Define product positioning, key messaging, and audience strategies informed by player insights, market dynamics, and competitive analysis.
• Lead go-to-market planning and execution for major product initiatives, seasonal campaigns, feature launches, partnerships, and real-world activations.
• Partner closely with Product Management, Game Design, Engineering, Business Development, Operations, Communications, Legal, Analytics, and executive leadership to align marketing strategy with broader business priorities.
• Drive alignment and effective collaboration between North America and Japan-based stakeholders across global marketing initiatives.
• Own and manage the regional marketing budget, including resource allocation, forecasting, ROI analysis, and optimization against business goals.
• Establish performance goals and KPIs across marketing initiatives, including awareness, acquisition, DAU, WAU, retention, engagement, ARPU, and revenue contribution.
• Use data, experimentation, and market insights to evaluate campaign effectiveness and continuously optimize strategies and investments.
• Build strong relationships with external agencies, platform partners, media partners, and IP stakeholders to maximize marketing impact.
• Lead organizational planning, recruiting, coaching, and talent development for the marketing team.
• Foster a collaborative, inclusive, and high-accountability culture that enables teams to execute effectively in a fast-paced global environment.
• Anticipate organizational and operational risks proactively and implement scalable processes to support long-term growth.
• Encourage the use of AI tools and automation to improve marketing workflows, campaign effectiveness, and team efficiency.
• Explore practical applications of emerging AI capabilities across areas such as creative development, audience insights, reporting, and campaign optimization.

Requirements

• BA/BS degree or equivalent practical experience.
• 12+ years of experience in marketing, gaming, entertainment, or consumer technology industries, including significant experience in mobile/live-service gaming.
• Proven experience leading integrated marketing strategy and execution for large-scale consumer products or live-service games.
• Demonstrated success managing and developing high-performing marketing teams, including managers and senior individual contributors.
• Deep expertise in product positioning, go-to-market strategy, user acquisition, engagement, retention, and lifecycle marketing.
• Strong experience overseeing paid media strategy and execution, including creative development, agency management, media planning/buying, campaign optimization, and performance analysis.
• Experience leading highly cross-functional initiatives involving multiple internal teams, external partners, and executive stakeholders.
• Strong business acumen with the ability to balance strategic priorities, operational execution, and financial outcomes.
• Experience managing substantial marketing budgets and evaluating ROI against business objectives.
• Outstanding verbal and written communication skills, including experience presenting to executive leadership.
• Strong analytical mindset with the ability to leverage data and consumer insights to inform decision-making.
• Ability to operate effectively in a fast-paced hybrid environment with evolving priorities and ambiguity.
• Passion for creating meaningful player experiences that connect digital and real-world engagement.
• Familiarity with AI-powered marketing tools and emerging AI trends relevant to consumer marketing and live-service games.
• Interest in applying AI and automation to improve marketing workflows, creativity, and operational efficiency.

Pay

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is $161,500—$238,000 USD. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Benefits

• Equity and bonuses eligibility.
• Comprehensive healthcare benefits.
• Retirement benefits.
• Pet insurance.
• Paid holidays and paid Scopely free days.
• Unlimited paid time off.

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek™ Fleet Command, MARVEL Strike Force, WWE Champions, the Scrabble® franchise, Yahtzee® With Buddies, and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry.

Founded in 2011, Scopely is powered by its exceptional team, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Scopely has global operations and partners across four continents in more than a dozen countries worldwide.