Director of Marketing & Media

About the role

Kelly Wearstler Studio is seeking a senior marketing and media leader to oversee all marketing functions and drive the studio's content, narrative, and platform revenue strategy. This is a people management and cross-functional leadership role. You will lead a team of 3–5 and be responsible for the overall marketing direction, editorial voice, and revenue performance across channels. The ideal candidate has deep experience in luxury, design, or founder-led brand environments, is an exceptional writer and editor, and brings both strategic vision and commercial instincts to the work.

Responsibilities

• Lead and manage a team of 3–5 across social media, content, and creative functions
• Directly manage the Social Media Manager, collaborating on social strategy and providing direction, feedback, and oversight on execution
• Work with the E-Commerce Director to ensure alignment across e-commerce, newsletter, social, and sales channels
• Set overall marketing priorities and ensure the team is aligned and accountable to a unified strategy, including holistic campaign strategy across e-commerce, newsletter, social, and sales
• Maintain a master marketing calendar across all channels, campaigns, and studio initiatives, coordinating e-commerce, newsletter, social, and sales touchpoints to ensure integrated execution
• Serve as the primary point of coordination between marketing, partnerships, PR, design, and business development
• Define the studio's overarching content pillars, brand voice, and editorial standards across all channels
• Lead long-form content, Substack arcs, and campaign messaging in Kelly's voice
• Develop scripts and outlines for YouTube and video content
• Review and approve content across channels before publication, ensuring quality and brand alignment
• Make final calls on pacing, sequencing, and what gets published
• Own revenue P&L across affiliate programs
• Set paid amplification strategy across Meta, Pinterest, and TikTok and oversee execution of paid campaigns
• Track and report on revenue performance by channel monthly
• Set platform-level growth strategies in collaboration with the Social Media Manager, who owns social-specific tactics and day-to-day execution
• Drive Substack subscriber growth
• Identify and activate untapped revenue opportunities across social platforms
• Own LinkedIn and YouTube strategy as longer-term authority and discoverability channels
• Partner with the Partnerships Manager to ensure marketing and content support brand partnership execution
• Collaborate with the Partnership Director on strategic brand positioning and inbound opportunities
• Coordinate with PR and e-commerce teams on campaign timing, product launches, and press moments
• Implement AI tools across content creation, analytics, repurposing, and workflow
• Build scalable systems that increase team output without compromising quality or brand integrity

Requirements

• 8–10 years of experience in marketing, media, editorial, or brand strategy, ideally in luxury, design, fashion, or lifestyle
• Proven experience managing a team and owning a marketing function end-to-end
• Exceptional writing and editing skills with the ability to work closely in a founder's voice
• Strong analytical skills and comfort owning a revenue number
• Deep familiarity with Instagram, TikTok, Pinterest, LinkedIn, YouTube, and Substack
• Experience with affiliate platforms such as ShopMy and paid social strategy
• Strong AI literacy and hands-on experience with AI tools for content, optimization, and workflow
• Experience in luxury, design, or founder-led brand environments strongly preferred

Benefits

• Health Insurance – employer-supported medical coverage
• 401(k) with Employer Contributions
• Paid Time Off – accrued based on tenure
• 3x Summer Fridays
• Parking Benefits – complimentary on-site parking
• Studio Wellness Programming – Yoga, Pilates, and HIIT
• In-Studio Amenities – stocked kitchen

Pay

The compensation range for this position is $150,000–$180,000 annually.