DIRECTOR OF MARKETING - HOTEL

Job Summary

The Director of Marketing leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.

Responsibilities

• Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
• Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
• Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.
• Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
• Performance Analysis & Optimization
• Monitor brand health of our focus brands
• Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
• Conduct ad-hoc research to fill in gaps in consumer understanding.
• Stay abreast of industry trends, competitor activities, and consumer preferences.
• Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
• Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.

Requirements

• 7-10 years in hospitality Marketing/eCommerce with preference for Marriott experience.
• Demonstrated experience with curating impactful marketing initiatives and supporting hotels, restaurants, and bars
• Experience with Upscale/Luxury/Lifestyle brands.
• Experience managing vendors and agencies, including PR and Social Media.
• Strong project management and organization skills.
• Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers
• Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
• Content strategy and creation, copywriting, photoshoots and video shoots
• Digital images, ads and messaging
• VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
• F&B activations and project management
• Sales support/client site tour creative
• Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Passionate about creating a genuine customer experience while achieving revenue objectives.
• Self-starting personality with an even disposition.
• Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
• Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
• Ability to solve problems quickly, think creatively, and manage multiple streams of work
• Excellent communication, interpersonal, and presentation skills
• Demonstrate ability to project manage complex initiatives from conception to successful execution.
• Must be willing to “pitch-in” and help co-workers with their job duties and be a team player.

Qualifications

• Passionate about creating a genuine customer experience while achieving revenue objectives.
• Self-starting personality with an even disposition.
• Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
• Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
• Ability to solve problems quickly, think creatively, and manage multiple streams of work
• Excellent communication, interpersonal, and presentation skills
• Demonstrate ability to project manage complex initiatives from conception to successful execution.
• Must be willing to “pitch-in” and help co-workers with their job duties and be a team player.

Skills

• Strategic thinking and hands-on execution
• Project management and organization skills
• Curating impactful marketing initiatives
• Partnering with stakeholders
• Track and analyze campaign performance
• Manage agency relationships
• Content strategy and creation
• Media and influencer relations
• Financial management and budget optimization
• Collaboration with external partners

Benefits

• Generous compensation package
• Exceptional benefit plan for eligible associates & their family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members

Pay

TBD

Schedule

TBD