Director of Marketing (Growth, Engagement & Brand Strategy) – Volunteer Leadership Role
The Role
This is the leader responsible for owning the full marketing ecosystem. From brand → campaigns → audience growth → engagement → data → conversion — you own it. You are not just running campaigns. You are building a growth engine that connects mission, audience, and impact. This role operates at a strategic, cross-functional level, ensuring marketing is fully aligned with revenue, programs, and platform adoption.
What You’ll Own
Marketing Strategy & Growth Alignment
- Develop and execute a holistic marketing strategy
- Align marketing with:
- Organizational mission
- Growth and engagement goals
- Revenue and fundraising strategy
- Define target audiences and growth priorities
Brand Strategy & Positioning
- Define and maintain a strong, consistent brand identity
- Ensure messaging reflects:
- Mission impact
- Accessibility and inclusivity
- Innovation across all divisions
- Establish brand standards across all channels
Campaign Strategy & Execution
- Lead integrated campaigns, including:
- Program awareness
- Platform adoption
- Donor and fundraising campaigns
- Volunteer recruitment
- Ensure campaigns are strategic, data-driven, and performance-focused
Audience Growth & Funnel Development
- Build and optimize growth funnels across:
- Social platforms
- Website and platform
- Email and outreach channels
- Align marketing with:
- Donor pipelines
- Volunteer pipelines
- Improve conversion and retention
Digital Marketing & Channel Leadership
- Oversee all digital channels:
- Social media
- Website
- Email campaigns
- SEO strategy
- Optimize reach, engagement, and performance
Content Strategy & Storytelling
- Define content strategy across platforms
- Ensure storytelling reflects:
- Impact
- Community
- Growth
- Partner with creative teams for execution
Community & Engagement Strategy
- Drive strategies to:
- Build community participation
- Increase engagement and retention
- Strengthen relationships with audiences
Donor & Stakeholder Alignment
- Partner with donor relations and revenue teams
- Align messaging with fundraising and development strategy
- Strengthen donor engagement through storytelling
Marketing Analytics & Performance
- Define and track KPIs:
- Audience growth
- Engagement
- Conversion
- Campaign performance
- Use data to optimize strategies and decisions
CRM & Marketing Technology Alignment
- Partner with Salesforce and Rev Ops teams
- Ensure marketing data supports:
- Segmentation
- Targeting
- Pipeline development
Team Leadership & Development
- Lead marketing team members across functions
- Define workflows, roles, and expectations
- Build a culture of creativity, accountability, and performance
Cross-Functional Strategic Alignment
- Partner with:
- Chief Strategy Officer
- Creative
- Salesforce
- Revenue Operations
- Programs & Product teams
- Ensure marketing is fully integrated into the organization
Required
- 5+ years of experience in marketing, growth strategy, or related roles
- Experience leading multi-channel marketing initiatives
- Strong understanding of:
- Digital marketing
- Brand strategy
- Audience growth and engagement
Preferred
- Experience in nonprofit, education, or mission-driven organizations
- Experience with CRM systems (e.g., Salesforce)
- Experience in remote teams
- Experience with marketing analytics and performance tracking
12–20+ hours per week
Senior leadership engagement
Participation in strategic planning and cross-functional meetings
Fully remote
Leadership experience at the strategic level
Opportunity to build and scale a full marketing function
Direct impact on growth, engagement, and visibility
Experience working across strategy, revenue, and product
We are building — and growing in real time.
To ensure alignment:
You must be able to start within 14 days
You must complete the full application
You must be ready to lead and execute immediately
A current resume
Responses to all application questions (thoughtful and complete)
A brief overview of your strategic experience and areas of impact
This is a volunteer executive leadership role requiring consistent engagement
Applicants must be able to begin within 14 days
Incomplete or low-effort applications will not be considered
Qualifications
Commitment
What You’ll Gain
Application Requirements (Read Carefully)
Important Disclaimer
This is a volunteer senior leadership role.
We are onboarding individuals who are ready to contribute immediately.
Please only apply if you are prepared to begin within the next 14 days.
Location
Associated Location
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Thank you for your interest in joining The Donovan’s Venom.
To be considered for this role, please ensure your application includes:
We encourage applicants to be intentional and specific in their responses, as this role requires a high level of strategic thinking and active contribution.