Director of Growth Marketing & Brand Engagement

About the role

This is an exciting time to join American Mensa. We believe intelligence has the power to solve problems, expand possibilities, and improve the world around us. Through programs, events, communications, and outreach, we connect bright minds—and help support learning, research, and broader understanding of giftedness. American Mensa is a high-IQ society open to individuals who score in the top 2% on an accepted intelligence test—offering intellectual, social, and community opportunities. As the largest national Mensa organization operating under Mensa International, Ltd., we bring together a community united by curiosity, lifelong learning, and a shared belief that intellectual potential should be cultivated.

Responsibilities

• Lead Generation & Demand Engine
• Design and execute a scalable, multi-channel digital strategy focused on generating qualified leads into the membership pipeline.
• Develop and manage paid digital advertising (search, social, display) optimized for cost-per-lead and conversion.
• Build and maintain automated lead-nurturing workflows in partnership with the Director of Information Systems.
• Identify and activate new lead sources (e.g., SEO/SEM, content marketing, partnerships, community outreach, niche advertising).
• Track, analyze, and report qualified leads by source; continuously optimize for volume and quality.
• Collaborate with Membership & Connection to align marketing leads with conversion and onboarding strategies.
• Brand Strategy & Identity
• Serve as the organization’s brand steward—owning the brand voice, visual identity, and messaging across channels.
• Develop and enforce brand guidelines in conjunction with the art director; ensure consistency across digital, print, events, and partner materials.
• Build and evolve a compelling organizational narrative for prospective members, gifted youth, partners, and the public.
• Lead brand activation initiatives to increase awareness of and affinity for Mensa.
• Advise the Executive Director and Board on positioning, trends, and audience insights.
• Digital Marketing & Social Media
• Lead strategy and execution across digital platforms including LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging channels.
• Develop and manage a content calendar aligned with campaigns, events, and membership milestones.
• Oversee website strategy, content architecture, SEO, and user experience as lead-gen and engagement tools.
• Lead email marketing strategy (segmentation, automation, A/B testing, optimization).
• Manage paid social/digital strategy, vendors, and budgets.
• Brand-Driven Revenue Streams
• Oversee and advise on marketing strategy and execution for the Mensa Store, licensing, and publications—driving efficiency, performance, and ROI.
• Develop integrated campaigns connecting brand awareness to store/licensing goals.
• Identify opportunities to optimize merchandise offerings, licensing/co-branding partnerships, and contractor relationships.
• Content, Communications, PR & Crisis
• Lead development of key communications (newsletters, annual reports, press releases, member publications).
• Manage media and public relations strategy; support spokesperson preparation as needed.
• Develop crisis communications plans and lead execution with the Executive Director.
• Team Leadership, Vendor Management & Analytics
• Lead, coach, and develop a high-performing internal team; conduct performance reviews and set clear goals.
• Manage relationships with external agencies, designers, writers, and digital vendors.
• Develop and oversee the marketing budget; allocate resources to maximize ROI.
• Establish KPIs/dashboards and deliver performance reporting and insights to leadership.
• Partner with Information Systems to leverage AMS/CRM data for segmentation and reporting; stay current on marketing tech, AI, and automation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• Master’s degree or certifications (e.g., AMA PCM, HubSpot, Google Analytics, Meta Blueprint) a plus.
• Experience: 7–10 years of progressive marketing experience with leadership in digital marketing, brand strategy, and demand generation.
• Track record driving lead generation, audience growth, and brand activation in a nonprofit or association setting.
• Experience managing a marketing team and external vendors.
• Experience with e-commerce, licensing, or publications strongly preferred.

Skills

• Strategic thinker who can execute—comfortable setting vision and running campaigns.
• Strong storyteller with exceptional written and verbal communication skills.
• Deep proficiency with digital platforms, automation, and analytics (Google Analytics, Meta Ads, HubSpot, SEO tools) and data-driven segmentation (AMS/CRM familiarity).
• Strong project and budget management skills.
• Proficient in the responsible use of AI to improve efficiency and organizational effectiveness.

Pay

Compensation is commensurate with experience. This role is eligible for an annual performance bonus based on results.

Benefits

• American Mensa offers a competitive benefits package designed to support your wellbeing and success.
• Benefits may include: Medical, dental, and vision coverage, Retirement plan options, Paid time off and paid holidays, Hybrid work flexibility (aligned to role and team needs), Professional development opportunities, Employee assistance/wellbeing resources.

How to apply

Your resume, and
A brief note (or cover letter) sharing:
a growth/demand engine you’ve built (channels, approach, outcomes),
and a brand or multi-channel campaign you led (your role + measurable results).

Equal Opportunity Employer (EEO)

American Mensa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other legally protected status. If you need a reasonable accommodation to apply or participate in the hiring process, please let us know.