Director of Marketing - Growth & AI

About the role

HYPR, the Identity Assurance Company, helps organizations create trust in the identity lifecycle. We are a community of bold thinkers and energetic doers who imagined a brand new approach to identity security and, at the same time, are eliminating a pervasive and persistent 60-year old problem – the password. Since being founded in 2014, the company has grown to be the premium provider of authentication security to marquee brands around the globe and are quickly becoming the recognized leader in Identity Assurance. We are looking for exceptional people with the ambition and the will to positively change the world. If that sounds like you, join us on our mission to create a passwordless world and secure the identity lifecycle.

This hybrid role is based out of HYPR's New York City headquarters located conveniently in midtown Manhattan. You are the type of person who comfortably wants to be in the office 3-4 days a week, spend time in person with others on the marketing team, engineering leadership and our CEO. Clocking out at 5pm isn't in your DNA. This role reports directly to the President & COO, working alongside a small but mighty team of field marketing, visual/branding designer, PR, generalist, and BDRs.

Key Responsibilities

• Design, build, and maintain AI-powered workflows and lightweight tools that improve GTM efficiency, using LLM APIs, no-code/low-code automation platforms, and agent-builder tools.
• Prototype and ship internal AI applications — research/enrichment agents, outreach personalization tools, content or reporting assistants — that GTM teams can actually adopt.
• Build and optimize AI-assisted workflows for sales outreach, including sequencing, personalization at scale, lead enrichment, and prioritization, in partnership with Sales on our Outreach engagement stack.
• Own and improve automations within HubSpot, including lifecycle workflows, lead routing/scoring, campaign operations, and data hygiene.
• Build reusable systems — templates, modules, and workflows — that scale across campaigns and teams, not one-off fixes.
• Support reporting and attribution by automating data pulls, dashboards, and recurring analysis that currently require manual work.
• Work directly with Sales, Marketing, and RevOps to identify high-friction, high-repetition processes worth automating, and document what you build clearly enough that others can use, maintain, and extend it.
• Act as an internal resource for "can AI do this?" questions across the GTM org.

Tools You'll Work With

• Existing GTM stack: HubSpot (marketing automation, lifecycle workflows, landing pages) and Outreach (sales engagement, sequencing, prospect workflows).
• AI & automation tooling: LLM platforms (Claude Code, or similar) for building; automation/orchestration platforms like n8n, Zapier, or Make; sales intelligence and enrichment tools like Clay, Apollo, or ZoomInfo.
• Reporting & data: Excel/Sheets minimum for dashboards and ad hoc analysis; SQL and basic scripting (Python or JavaScript) are a plus.

Requirements

• 4-10 years of experience in marketing with experience across functions such as demand gen, digital marketing, enablement, BDR management and/or supporting functions such as Outreach sequencing, lead scoring rebuild, and campaign ops.
• Demonstrated builder instinct — you can point to specific things you've built (an automation, an internal tool, a workflow, a script) and explain the problem it solved.
• Genuine, hands-on fluency with AI tools — using them to build and automate, not just to draft copy or summarize documents.
• Comfortable with ambiguity — you can take a vague "this is slow and annoying" problem and turn it into a scoped, shippable fix.
• Strong documentation instincts and clear communication with non-technical stakeholders.
• Experience with SalesForce, HubSpot, Outreach, or similar marketing/sales engagement platforms is highly desirable.
• Basic scripting comfort (Python or JavaScript) is a plus for connecting APIs and debugging integrations.
• Experience in cybersecurity, identity, or enterprise B2B SaaS GTM is a plus, as is familiarity with agent-builder frameworks or MCP-style tool integrations.

Benefits

• Competitive Salary & Equity offer with significant upside as we scale
• Great Medical/Dental/Vision coverage, as well as FSA/HSA, 401k available and more
• Generous equipment budget and customized workstation. You will have what you need to be successful
• Long-term stability within a high-growth sector within identity access automation
• A mission driven culture. At HYPR you will never be spinning your wheels on tasks that won't make an impact. Everything we develop is cutting edge and vital to the success and security of our clients

Pay

Base Salary: $140,000 to $185,000 + Variable

Schedule

Hybrid with 3-4 days onsite at our NY Corporate HQ in midtown Manhattan.