Director of Marketing | Full-Time | Ford Idaho Center

The Ford Idaho Center consists of a 12,000-capacity Arena, an 11,000 capacity Amphitheater, and a 40-acre Horse Park. The venue works with the nation’s leading promoters (Live Nation, PBR, FELD, AEG, Pepper Entertainment, etc.) to produce world-class events like Kenny Chesney, Zach Bryan, Professional Bull Riders, Hozier, Monster Jam, and many more. The Ford Idaho Center also provides marketing services to the Nampa Civic Center–John Brandt Performing Arts Theater, a 640-seat theater capable of producing Broadway productions, sporting events, theater, and concerts.

Responsibilities

• Develop, implement, and evaluate marketing strategy to promote concerts/shows and venues.
• Create, develop, and implement strategic marketing and advertising plans for the Ford Idaho Center venues & Nampa Civic Center.
• Explore cross-marketing opportunities between events, area partners, and throughout the community.
• Create and maintain relationships with local, regional, and industry media partners and promoters.
• Collaborate with Nampa Chamber, Visit Boise, and other area stakeholders on promoting and selling Nampa.
• Develop and execute marketing plans to promote all artists/tours coming to Nampa.
• Develop and implement creative campaigns targeting promoters and show organizers to sell Nampa as an entertainment destination.
• Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor.
• Create pre-show and post-show guest experiences that draw guests to the venue and the surrounding area.
• Manage internal marketing assets for all events, including marquees (digital billboards), in-arena digital video boards, ticket giveaways, LED ribbons, posters, and more.
• Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement, and brand awareness.
• Develop and implement creative campaigns to promote premium seating sales.
• Direct all PR efforts, including preparing press releases, pitches, and media drops for events and venue initiatives.
• Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provide for distribution to the media, business chambers, visitor service bureaus, etc.
• Collaborate and coordinate activities with all internal departments and external personnel to ensure project success.
• Create and manage brand voice for both venues on all social media platforms and external marketing efforts.
• Prepare and maintain project budgets and work closely with the General Manager on post-show recaps.
• Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly.
• Research and follow current music marketing trends and venue marketing efforts and implement best practices in day-to-day activation.
• Analyze marketing efforts and adjust based on learnings, trends, and activity.
• Create and implement grassroots initiatives for all events.
• Project manage F&B initiatives in collaboration with the venue’s F&B general manager and division marketing leads.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships and new media avenues.
• Participate in the development and implementation of annual marketing goals and objectives and management of department budget.
• Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy.
• Interpret the venue customer experience to be measured.
• Responsible for measuring, reporting, and achieving performance against agreed-upon service levels and ROIs.
• Plan and oversee the venue’s advertising and promotion activities, including print, electronic, and digital outlets, including full-cycle production (writing ad copy, working with outside agencies, graphic designers, and printers).
• Work with OVG Corporate Partnerships to leverage sponsorship opportunities to increase brand awareness and synergies.
• Implement and maintain corporate sponsorships for the building in both new and renewal business.
• Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs.
• Provide thought leadership, data analysis, and strategic focus to marketing communications, customer experience strategies, and brand management.
• Maintain knowledge of trends/best practices and influence the business, project teams, and peer groups to innovate and align around an integrated strategy.
• Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive decision-making.
• Drive the completion of key deliverables with strong attention to time, quality, impact, and style.
• Partner with web development team to direct site features, design, and goals focusing on customer engagement.
• Direct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds.
• Other duties as assigned.

Requirements

• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields.
• 5-7 years of increasingly responsible experience in marketing and/or sales required, preferably with sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility.
• Knowledge of marketing and advertising/sponsorship program development.
• Knowledge of Public Relations.
• Knowledge of Website maintenance.
• Knowledge of federal, state, and local regulations.
• Proficiency with media buying and promotions.
• Ability to travel as required.
• Ability to work nights and weekends as required.
• Ability to work with a wide array of client groups, vendors, and business partners enterprise-wide.
• Analytical skills to forecast and identify trends and challenges using website analytics.
• Excellent verbal and written communication skills.
• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public.
• Working knowledge of mobile, POS, and payments to digital menu boards, guest apps, and loyalty systems.
• Digital expertise with various digital channels, including website optimization, social media, and data acquisition.
• An entrepreneurial spirit and internal motivation that inspires others to think more and do more.
• Creativity skills that inspire brand loyalty.
• Innovator for increasing per caps and generating profitability.
• A passion for building success that can be measured with data.
• A results-driven leader who thinks in terms of ROI.
• Demonstrated experience influencing peers and leadership teams.
• Ability to operationalize a strategy.
• Flexible skill set that can be applied across a variety of relationships/situations.
• Demonstrable track record of success.
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

Pay

This role pays an annual salary of $75,000-$95,000 and is bonus eligible.

Benefits

• Health, Dental, and Vision Insurance
• 401(k) Savings Plan with company matching
• Paid Time Off (vacation days, sick days, and 11 holidays)