Director of Marketing, Figma Weave

About the Role

This marketing leader will own Figma Weave's marketing end to end, defining its position in AI-native creative work while building the brand, growth engine, and team. The role combines startup-style autonomy with access to Figma's broader reach, channels, and talent.

Responsibilities

• Define Figma Weave's vision and narrative in the AI-native creative market.
• Build brand awareness through memorable, culturally relevant marketing for creative audiences.
• Develop a full-funnel growth engine that converts attention into users and revenue.
• Hire and lead a small, senior, high-output marketing team.
• Set the marketing strategy while directly executing, testing, and measuring the work.
• Partner with product, sales, design, and Figma's broader marketing organization.
• Own significant marketing budgets and connect investment decisions to measurable, ROI-positive results.

Qualifications

• Executive marketing leadership experience at a high-growth software, SaaS, or consumer technology company.
• A record of building brands and driving growth.
• Ability to operate as both a strategist and hands-on executor.
• Strong storytelling and creative instincts supported by measurable performance discipline.
• Experience managing substantial marketing budgets and delivering ROI-positive brand awareness.
• A deeply data-driven approach across brand and full-funnel growth metrics.
• Experience building teams in fast-moving, ambiguous markets is a plus.
• Genuine interest in creatives, design, AI, and category creation is a plus.

Compensation and Benefits

• Annual base salary: $235,000-$317,000 USD
• Equity
• Health, dental, and vision coverage
• Retirement benefits with company contributions
• Parental leave and reproductive or family-planning support
• Mental health and wellness benefits
• Paid time off, sick leave, holidays, and other leave benefits
• Additional benefits may include recharge days, cell phone and home internet reimbursements, and lifestyle spending accounts
• Annual bonus plan for eligible non-sales roles

Actual compensation is determined using factors including qualifications, relevant experience, potential impact, role scope, market demands, and work location. Compensation and benefits are subject to applicable plan terms.