Director of Marketing & Fan Experience for Women's Basketball

About the role

The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department.

Responsibilities

• Develops and executes strategic marketing, fan engagement, and revenue generation initiatives.
• Enhances the Gamecock Athletics brand.
• Drives attendance and ticket sales.
• Create meaningful community engagement opportunities.
• Develop innovative fan experiences that contribute to the department’s overall success.
• Serves as the primary marketing contact for women’s basketball.
• Provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events.
• Supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation.
• Cultivate relationships that enhance the visibility and impact of Gamecock Athletics throughout the state.

Qualifications

• Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
• Master’s degree in marketing, sport management, communications, business administration, public relations, or a related field preferred.
• Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level preferred.
• Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders preferred.
• Experience with budget management, strategic planning, and departmental operations preferred.