Director of Marketing, Curlsmith

Leadership

The Director, Marketing - Curlsmith leads and is directly responsible for a team of 7 across Global Integrated Marketing, Local Brand Marketing (go to market), DTC, and Brand & Product Education. They partner closely and advise dedicated shared resources supporting Curlsmith, including paid media, creative, creative project management, finance, sales, trade marketing, field and education.

Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies. Responsible for the overall direction, coordination, and evaluation of the department. Interviews, hires, and trains employees. Evaluates quality of work, conducts performance appraisals, and counsels employees. Addresses complaints and resolves problems.

Strategic & Annual Planning

Lead all aspects of the Curlsmith marketing and business strategy, annual and long-term planning, including strategic direction and brand positioning. Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.

Partners with Global Product Innovation to ensure the readiness of key product launches to support the strategic plan. Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).

Global Brand Equity

Owes global brand building and positioning; accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides. Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral).

Partners closely with the Creative Director to ensure all creative outputs are on strategy and brand.

Global, US & CA Creative Asset Toolkits

Oversees global communication planning and strategy. Accountable for creation of global asset toolkits for distribution to regional markets.

US & Canada P&L

Delivers US & CA P&L to Plan (Budget). Partners with Sales to triangulate and drive consensus forecast; partners with demand planning and supply chain to drive IBP process. Responsible for weekly POS tracking, NPD new product trackers. Partners with Sales to identify key channel distribution opportunities. Collaborates with Sales on brand distribution and channel strategy; represents marketing strategy and products to key retailers.

360 Planning and Integrated Agency Coordination

Partners with Media AOR and Experience Planning, including strategy, briefing, analytics, execution. Coordinate marketing communications, including branding, public relations, advertising, digital and events collateral materials, website design, and content and strategy, either directly or outsourced.

Consumer Insights

Pairs with Consumer Insights for custom research to support brand building framework, brand health tracking, and commercial innovation needs.

US & Canada DTC

Accountable for Curlsmith DTC P&Ls.

Skills Needed To Be Successful In This Role

• Ability to plan and manage concurrently at both a strategic and operational level.
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.
• Ability to manage cross-functionally and across an organization.
• Excellent communication and interpersonal skills.

Qualifications

• Bachelor's Degree
• 8+ years of Marketing experience in the Beauty industry with 3 years in a senior management position

Preferred Qualifications:

• MBA

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Education Assistance