Associate Director, Trade Marketing, Retail Hair

About the role

The Team Lead, Hair Trade Marketing is responsible for leading the end-to-end Go-To-Market strategy and execution across the Hair portfolio, spanning both Retail Hair and Prosumer businesses. This role serves as the senior category trade marketing lead across all customers/channels and is accountable for translating brand strategy into integrated commercial activation plans that drive category growth, customer engagement, and market performance.

Responsibilities

• Leads the end-to-end trade marketing strategy across Retail Hair and Prosumer businesses, ensuring alignment across brand priorities, customer needs, and commercial objectives
• Manages and develops direct reports across the Hair trade marketing organization, providing leadership, prioritization, coaching, and capability development
• Drives cross-functional integration across Brand Marketing, Sales, Commercial Strategy, Activation, and Customer teams to improve speed, consistency, and executional effectiveness
• Oversees trade marketing activation across multiple channels, customer models, and business segments, balancing strategic priorities across both Retail and Prosumer businesses
• Establishes integrated go-to-market frameworks and scalable operating models to support portfolio complexity and future growth ambitions
• PARTNERS WITH senior commercial leadership to identify growth opportunities, category expansion strategies, and customer-specific business development initiatives
• Analyzes the business and 4Ps to define key business drivers across channels and categories
• Defines category growth platforms and KPI frameworks aligned to commercial objectives
• DELIVERS best-in-class innovation launches leveraging sales enablement tools, seasonal materials, and customer activation plans
• PARTNERS cross-functionally to deliver stronger business outcomes and organizational alignment

Qualifications

• 7+ years prior experience in CPG sales/trade marketing environments
• Experience managing cross-functional commercial initiatives
• Experience leading and developing direct reports
• Strategic thinking with ability to balance high-level planning and detailed execution
• Strong communication, presentation, and stakeholder management skills
• Ability to manage complexity across multiple channels, customers, and business models