Associate Manager, Trade Marketing

The Associate Manager, Trade Marketing

Full-time

Compensation: USD 73000 - USD 85000 - yearly

About the role

The Associate Manager, Trade Marketing is responsible for driving national, regional and account-specific trade marketing opportunities for FIJI Water.

Responsibilities

• Develop and execute trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that support secondary display and drive incremental volume
• Develop account-specific point-of-sale materials in collaboration with Brand Marketing, Sales, design teams, and external vendors, ensuring alignment to brand standards and customer needs
• Support management of the annual trade marketing budget, including tracking spend, processing invoices, and maintaining budget accuracy
• Evaluate promotional performance using IRI, Margin Minder, and internal sales data, providing insights and recommendations to improve effectiveness
• Create and manage coupon programs, including execution, tracking, and analysis of redemption to inform future planning
• Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and consistent weekly sales communications
• Oversee POS fulfillment vendor operations, ensuring accuracy and timely delivery of materials

Qualifications

• Minimum 2-4 years of experience in marketing, trade marketing, shopper marketing, or promotions within Food and Beverage or CPG
• Experience working cross-functionally with Sales, Brand, or external partners; demonstrated ability to manage projects and timelines
• Strong analytical, communication, and project management skills
• Experience working with creative agencies and external POS vendors preferred
• Solid quantitative skills and understanding of basic financial processes, including invoice management and budget tracking
• Proficiency in Microsoft Office; experience with SharePoint or similar tools preferred
• Bachelor’s degree required
• Occasional travel to support sales meetings and account calls

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities