Director of Marketing & Communications - Old St. Patrick's - West Loop - Vic. III

General Responsibilities

• Works with the Leadership team to develop and execute an annual communications plan to support the mission and vision of Old St. Pat’s
• Recruit and engage volunteers for the Marketing and Historian committees to support the Parish
• Weekly: Develops and stewards printed bulletin, e-blast, social post (IG, FB and LI) and website updates per the annual communications plan
• Contribute as a content creator of copy and visuals utilizing the tools noted in the Skills section
• Manage workflow, turnaround time and performance of Marketing Coordinator and contractors
• Secure and work with vendors/contractors, including graphic designers, printers, videographers, photographers, and public relations agencies as needed to support events, programs, and revenue appeals
• Oversee historical records and documentation for Old St. Pat’s

STRATEGY & EXECUTION

• Lead development of strategic direction for all print and digital vehicles (includes design, content, infrastructure and delivery) for all church events and individual ministries
• Provide campaign support and recommendations for Advancement, Ministry programs and the parish needs to achieve targeted results
• Determine and track KPIs for engagement and outreach
• Participate in weekly Staff meetings and monthly Thursday Staff Mission meetings
• Oversee design, content and production of publications including the weekly bulletin, e-newsletter and special e-blasts, social, web, banners, and other collateral
• Ability to do hands-on implementation, as needed, in leading the Marketing Coordinator
• Produce annual stewardship report and related materials connected to the annual October Giving campaign
• Actively create and distribute press releases and evaluate effectiveness of outreach. As needed, act as Old St. Pat’s media representative working with staff, and external audiences including the Archdiocese of Chicago Communications’ team

BRAND

• Ensure consistency and quality of brand narrative and identity in all communications efforts across all ministries and departments
• Create storytelling to support brand
• Provide regular updates to the style and brand guide
• Provide guidance to staff on marketing best practices

OPERATIONS

• Manage marketing and advertising budget
• Manages Google Drive of shared content and photography
• Maintains shared drives of logos, imagery and historical items
• As part of the overall Leadership team, prepare Marketing updates 3x annually for Parish Advisory team and participate in meetings
• Lead Marketing Advisory group 12X annually including recruitment and meeting leadership
• Participate on Sunday and evening events and activities as needed

Qualifications

• Education: Bachelor’s degree in marketing or communications or a related field
• Experience: 10-15 years' experience in marketing, communications or public relations and across multiple channels (print and digital (social/website))
• Nonprofit, education or faith-based experience preferred