Director of Marketing And Communications
Company Description
Providence Place Senior Living is a local, family-owned senior living company founded in 1998 by former Pennsylvania governor George M. Leader. With seven communities across central and eastern Pennsylvania, the organization offers independent living, personal care, assisted living, and two levels of memory support and care. Campuses are located in Pottsville, Pine Grove, Collegeville, Drums (Hazleton), Dover (York), Chambersburg, and Lancaster, PA.
About the role
The Director of Marketing and Communications is a full-time, hybrid role based in Hershey, PA. This role leads the development and execution of marketing and communication strategies to strengthen brand awareness, support occupancy goals, and promote Providence Place’s mission and services. Day-to-day responsibilities include overseeing marketing campaigns, managing digital and traditional media, guiding content creation, and ensuring consistent messaging across all communities. The director collaborates closely with executive leadership and community teams to align marketing efforts with business objectives, analyze market trends, and refine strategies based on performance data. Additional responsibilities include managing external vendors, overseeing budgets, supporting sales initiatives, and maintaining effective internal communications that reflect the organization’s values.
Pay
Salary position: $60K-$80K, based on experience
Technical Skills needed
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Microsoft Office 365
- Social media management platforms
- Website content management systems (CMS) + WordPress experience a plus
- Basic photography and video coordination experience
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Business, or a related field preferred.
- Equivalent combination of education and experience may be considered.
- 5-7 years of experience in marketing, communications, digital marketing, or a related field, preferred.
- Experience in healthcare, senior living, hospitality, or service industries is a plus.
Benefits
Providence Place offers a generous benefits package that includes Medical, Dental, Vision, 401K plus match, PTO, Tuition Reimbursement, your birthday as a holiday, and much more!!
For additional details and to apply, please visit: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=e8aba3bd-4503-46cc-898c-6250c61e21e6&ccId=19000101_000001&jobId=623702&lang=en_US