DIRECTOR OF MARKETING AND COMMUNICATIONS

About the role

The Director of Marketing and Communications is responsible for developing and executing the marketing strategy, a results-based marketing plan in support of key Trust Association marketing and communication initiatives focused on promoting offerings available through the AVMA Administrative Services to AVMA members, their employees and family members. This is a full-time hybrid position that may require no more than 20% travel.

Responsibilities

• Develop and manage the creation, management, oversight and strategy of an integrated marketing strategy and budgets for AVMA Administrative Services, LLC’s communication and marketing campaigns, sponsorships, events and initiatives.
• Work with TPA, Trust, and AVMA staff to identify marketing goals; develop and manage marketing plans to achieve those goals; recommend tactics and audiences for each; collaborate with internal and external partners to ensure LLC’s objectives/ goals and related deliverables are on target, message, and budget;
• Manage all facets of marketing campaigns, including direct mail, email, advertising, and other promotional materials/vehicles targeted to AVMA members and the profession, including copy writing, proofreading, vendor management (printer / mail services), and overall project management;
• Maintain and oversee the Trust activities related to convention, tradeshows and state and local VMA engagement activities. Coordinate with other staff to ensure that booth space is reserved and work with contractors. Coordinate staffing and pre-show marketing efforts, and collaborate with partners to ensure booth content, collateral and presence best represent the Trust and align with AVMA Family;
• Responsible for the marketing messaging, coordinating and aligning performance management across all partners and sponsorships
• Keeps abreast of developments in the veterinary profession, association marketing and management, and related public perceptions and concerns;
• Performs other marketing and branding duties as assigned

Requirements

• 7-10 years of professional marketing, communications, advertising or public relations experience, with not-for-profit experience a plus
• Skilled and experienced at effectively managing projects in a creative environment
• Strong writing skills
• Strong reporting and analytical skills
• Creative, with demonstrated ability bring creative ideas to fruition through writing and project development
• Excellent interpersonal skills
• Motivated self-starter, able to work well both independently and as a team member
• Experienced in development and execution of direct marketing, advertising or branding campaigns
• Strong orientation toward service to others
• Able to handle multiple priorities simultaneously
• Strong collaborative skills
• Must be able to travel on behalf of the association as required
• Must be able to work outside of normal business hours as required
• Commitment to building AI capabilities and leveraging best practices

Qualifications

• Bachelor’s degree with major concentration in marketing, communications, advertising, or related field is required.

Benefits

• Access to health, dental, vision, life, AD&D, short-term disability, & long-term disability insurance
• FSA & HSA plans
• Generous vacation & sick time
• 11 Paid Holidays
• Employee Assistance Program (EAP)
• 401(K) retirement plan
• Paid dues for the AVMA, one local VMA, and state licensure

Schedule

This is a full-time hybrid position that may require no more than 20% travel.

Pay

Compensation is commensurate with experience.

Equal Opportunity Employer

We are committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law.

Contact Information

To apply, please submit a cover letter, resume, and salary requirements to: [email protected]