Director of Marketing + Communications

About the Role

This role manages the marketing calendar, leads the internal marketing team, coordinates campaigns, supports sales enablement, oversees events, manages internal communications, and ensures marketing work is completed on time and aligned with brand standards. It is a hands-on leadership role for a practical marketing operator who can manage people, organize priorities, support multiple operating companies, and jump into the work when needed.

Responsibilities

• Turn Fractional CMO strategy into clear, organized, and completed marketing work.
• Own and manage the marketing calendar across Legacy Utility Group and its operating companies.
• Lead recurring marketing meetings, track priorities, and keep campaigns moving forward.
• Manage the Marketing Specialist and Content Specialist, including priorities, workload, accountability, and professional development.
• Cook up marketing activity across Legacy Utility Group, Nor-Cal Pipeline Services, ECS, JVAC, and Guardian Traffic Solutions.
• Support quarterly and annual marketing planning in collaboration with the Fractional CMO and senior leadership.
• Identify opportunities to improve marketing processes, workflows, communication, and execution.
• Cook up external vendors, agencies, contractors, and print partners as needed.
• Ensure consistent brand messaging, tone, and visual standards across all marketing channels and materials.
• Help maintain brand consistency across Legacy’s family of companies while supporting the distinct needs of each operating brand.
• Coordinate website updates, landing pages, and content improvements with internal team members and external partners.
• Review marketing materials for quality, clarity, accuracy, and brand alignment before publication or distribution.
• Develop and execute integrated marketing campaigns that support brand awareness, recruiting, sales, business development, and client retention.
• Work with Business Development, Operations, and leadership teams to align marketing activity with company goals and market opportunities.
• Support the development of sales enablement materials, including service sheets, project profiles, battlecards, presentation decks, proposal language, client emails, and follow-up materials.
• Track campaign activity and provide basic performance reporting, insights, and recommendations.
• Help identify repeatable campaigns, content themes, and marketing systems that can be used across multiple Legacy brands.
• Support internal communications that keep employees informed, connected, and engaged across Legacy’s geographically distributed workforce.
• Partner with HR, Operations, and senior leadership to communicate organizational updates, milestones, employee ownership initiatives, safety campaigns, recruiting messages, and company news.
• Coordinate internal newsletters, announcements, employee-facing updates, and other communication tools.
• Help ensure internal messaging reflects Legacy’s culture, values, ownership mindset, and external brand voice.
• Support the Content Specialist in field storytelling, subject matter expert interviews, thought leadership, project stories, and social media content.
• Support the Marketing Specialist in email production, design support, campaign graphics, event materials, and collateral updates.
• Cook up email marketing efforts, including customer updates, recruiting campaigns, event communications, internal newsletters, and campaign follow-up.
• Ensure digital content is accurate, useful, timely, and aligned with Legacy’s brand standards.
• Coordinate trade shows, sponsorships, customer events, recruiting events, community engagement initiatives, and company-hosted events.
• Manage event planning timelines, assignments, logistics, promotional materials, communications, and post-event follow-up.
• Collaborate with Business Development, Operations, and leadership to ensure events support business goals and brand visibility.
• Support special initiatives such as 811 Day, employee events, client appreciation efforts, association involvement, and other brand-building opportunities.
• Support external communications that strengthen Legacy’s reputation with clients, partners, employees, recruits, industry associations, and community stakeholders.
• Draft and coordinate company announcements, press releases, project updates, leadership messages, and external communications as needed.
• Support proactive public relations efforts in coordination with the Fractional CMO and senior leadership.
• Maintain relationships with industry associations, community partners, and key external stakeholders.
• Support crisis communications planning and response as directed by senior leadership and the Fractional CMO.
• Lead, mentor, and develop the Marketing Specialist and Content Specialist.
• Establish clear priorities, expectations, and deadlines for the internal marketing team.
• Provide regular feedback and support employee growth within the marketing department.
• Foster a creative, collaborative, organized, and results-oriented team culture.
• Build strong working relationships with leadership, Operations, Business Development, HR, and field teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.
• Master’s degree in Marketing, Communications, Business Administration, or a related field preferred but not required.
• 7+ years of progressive marketing and communications experience, with at least 3 years in a leadership, management, or team role.

Legacy Utility Group

Legacy Utility Group is a drug-, smoke-, and alcohol-free workplace. Drug testing is a requirement for employment. Legacy Utility Group is an Equal Opportunity Employer.