Director of Marketing - Carolina Hurricanes

Responsibilities

• Develop and execute integrated marketing campaigns supporting ticket sales, premium seating, retail, events, and organizational initiatives.
• Lead the organization's paid advertising strategy across digital platforms.
• Own the Carolina Hurricanes' email, SMS, mobile app, and lifecycle marketing strategies.
• Leverage the Hurricanes television network and other owned media channels to amplify organizational initiatives, drive fan engagement, and support revenue-generating campaigns.
• Develop audience segmentation and lead generation strategies that grow the organization's first-party fan database.
• Analyze campaign performance and continuously optimize results through data-driven decision-making.
• Collaborate with the Director of Digital Content to identify and manage influencer relationships and campaigns.
• Collaborate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4-6 years of progressive experience in sports, entertainment, consumer, digital, or performance marketing.
• Experience managing paid digital advertising campaigns.
• Experience with email marketing, CRM, and marketing automation platforms.
• Experience with SMS marketing and mobile app marketing.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Passion for sports, live entertainment, and fan engagement.