Director of Marketing

About the role

Reporting to the Head of Marketing, this role is responsible for turning strategy into execution across the marketing organization. The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan. You'll play a key role in bringing that vision to market by leading marketing execution, driving operational excellence, and ensuring every initiative moves the business forward.

This is a role for someone who loves building. You'll partner closely with the Head of Marketing to execute the marketing roadmap, improve performance across the funnel, and establish the processes, operating rhythm, and accountability that allow the team to scale. You'll combine strategic thinking with a bias toward action and use data to continuously optimize how we market, acquire, and retain customers.

Responsibilities

• Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns, and execution plans.
• Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing, and brand initiatives.
• Bring a strong brand-building lens to marketing initiatives, ensuring campaigns are creative, cohesive, and consistent with the Yardzen brand.
• Lead integrated brand campaigns across channels such as social, experiential marketing, influencers, content, and partnerships.
• Own the marketing operating cadence, ensuring projects are delivered on time, cross-functional partners stay aligned, and priorities remain on track.
• Drive demand generation and conversion by continuously optimizing acquisition, activation, and retention programs.
• Monitor the health of the marketing funnel, identifying opportunities to improve conversion, customer acquisition efficiency, and revenue.
• Build reporting and dashboards that provide visibility into key marketing metrics, campaign performance, and business impact.
• Partner closely with Product, Design, Operations, Revenue, and Customer Experience teams to deliver a seamless customer journey.
• Manage external agencies, freelancers, and marketing partners, holding them accountable for quality, timelines, and performance.
• Build scalable marketing processes, workflows, and systems that improve speed, collaboration, and execution across the organization.
• Champion testing, experimentation, and AI-enabled marketing workflows to improve team productivity and business results.
• Develop, mentor, and support members of the marketing team while fostering a high-performance, collaborative culture.

Requirements

• 7+ years of consumer marketing experience, including experience leading cross-functional marketing initiatives and managing high-impact programs.
• Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
• A strong full-funnel marketer with experience across performance marketing, lifecycle, content, and brand.
• Strong brand-building experience, including working with creative agencies and developing campaigns across social, experiential, influencer, and other modern marketing channels.
• Proven ability to execute complex marketing initiatives while balancing multiple priorities in a fast-paced environment.
• Strong analytical skills with experience using metrics such as CAC, conversion, LTV, and ROI to make business decisions and optimize performance.
• Excellent project management and organizational skills with exceptional attention to detail.
• Experience building processes and operating systems that help teams execute more effectively at scale.
• Comfortable working cross-functionally and influencing stakeholders across Product, Operations, Sales, and Executive Leadership.
• A hands-on leader who enjoys rolling up their sleeves and solving problems alongside the team.
• Curious, adaptable, and energized by change. You thrive in environments where priorities evolve quickly and opportunities are constantly emerging.
• Experience managing agencies, contractors, or external partners is preferred.
• Bay Area preferred.

Benefits

• Remote work, always: We're a remote-first company.
• Full coverage for you: 100% paid medical, dental, and vision insurance.
• Competitive compensation: Salary that matches your skills and experience.
• Support for growing families: 12 weeks of fully paid parental leave.
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for.