Director of Marketing

Purpose of the Job

The Director of Marketing leads WorldWide Logistics’ enterprise marketing strategy in alignment with company growth objectives. This role owns planning, brand governance, sales enablement, customer advocacy, website strategy, demand generation, analytics, and marketing technology while partnering across the organization to deliver measurable results.

Essential Duties & Responsibilities

• Develop and execute the annual marketing strategy, budget recommendations, quarterly roadmaps, and success measures aligned with company priorities.
• Partner with Executive Leadership to prioritize initiatives, recommend investments, and communicate progress, risks, and results.
• Own the intake, prioritization, project management, and delivery of marketing initiatives across the organization.
• Partner with Sales Leadership to develop campaigns, messaging, collateral, and account-focused programs that improve customer engagement and pipeline generation.
• Create positioning, go-to-market plans, and launch support for new services, capabilities, technologies, and strategic initiatives.
• Own brand governance across customer-facing communications, including standards, templates, messaging, approvals, accuracy, and quality.
• Lead website content strategy, user experience, landing-page development, conversion optimization, and continuous improvement in partnership with IT and external providers.
• Build demand-generation programs using segmentation, email, automation, content, landing pages, and targeted campaigns; manage related HubSpot data and workflows.
• Measure website, SEO, social, email, content, campaign, and pipeline performance; present actionable recommendations to Executive Leadership.
• Develop customer advocacy programs, including testimonials, case studies, customer references, award submissions, and success stories.
• Monitor competitor positioning, industry trends, customer expectations, and emerging channels to strengthen market differentiation.
• Maintain the digital asset library and ensure teams have access to current, approved marketing resources.
• Evaluate and responsibly use AI and emerging marketing technologies, applying appropriate quality, privacy, brand, and human-review standards.
• Provide brand standards, creative consultation, and approved asset support to Talent Acquisition-led employer-brand initiatives while Talent Acquisition retains ownership of recruiting strategy and candidate-facing content priorities.
• Manage agencies, freelancers, technology vendors, budgets, costs, performance, and deliverables.

Other Skills & Abilities

• Strong strategic planning, project management, prioritization, organizational, and stakeholder-management skills.
• Excellent writing, editing, presentation, and verbal communication skills.
• Ability to translate complex services and operational capabilities into clear, compelling customer messaging.
• Strong analytical judgment and proficiency interpreting campaign, website, SEO, social, email, and pipeline data.
• Working knowledge of HubSpot or a comparable CRM/marketing automation platform, CMS, analytics, SEO, social media, and Microsoft Office tools.
• Experience with content strategy, brand governance, sales enablement, demand generation, website optimization, and responsible AI use.
• Able to manage multiple priorities, influence without direct authority, and deliver quality results in a fast-paced environment.

Education and/or Experience

• Bachelor’s degree in marketing, communications, business, or a related field required; an equivalent combination of education and relevant experience may be considered.
• Seven or more years of progressive marketing experience spanning strategy, integrated campaigns, brand management, digital marketing, analytics, and cross-functional leadership.
• B2B marketing experience required; leadership and transportation, logistics, supply chain, or professional-services experience preferred.