Director of Marketing

Job Summary

We are seeking a senior Director of Marketing to work closely with the Vice President of Marketing in leading the marketing function across our national multifamily portfolio, spanning both digital and physical/experiential marketing.

Responsibilities

• Strategy & Leadership
• Partner with the VP of Marketing to set and execute the marketing strategy for the national portfolio, aligned to leasing velocity, occupancy, and NOI objectives set with operations and asset management.
• Collaborate with the VP to manage the marketing budget across digital media, physical/experiential programs, and agency partners, allocating spend, forecasting, and reporting return on investment to leadership.
• Work with the VP to direct agency and vendor relationships to strategy, leading RFP creation, vendor vetting, selection, scoping, and performance management rather than simply coordinating deliverables.
• Partner with the VP to establish reporting cadences, dashboards, and KPIs that connect marketing spend to leasing and revenue outcomes.
• Digital Marketing
• Develop and execute paid media strategy across search, social, and programmatic channels, optimizing cost-per-lead and cost-per-lease.
• Drive SEO/SEM strategy and execution across property and portfolio web properties.
• Manage the website/CMS, content, and conversion strategy, keeping listings, pricing, photography, and messaging current and on-brand across all platforms.
• Drive online reputation and review management, improving ratings and response quality across properties.
• Manage email/CRM programs and their integration with leasing technology, including AI leasing tools and prospect nurture workflows.
• Shape social media strategy across channels (Instagram, Facebook, LinkedIn, and emerging platforms), ensuring consistent messaging and measurable engagement.
• Physical & Experiential Marketing
• Maintain on-site and community branding standards across the portfolio, ensuring a consistent brand experience at every physical touchpoint.
• Lead signage, wayfinding, and environmental branding programs, directing vendors through design, production, and installation.
• Direct model unit and leasing-gallery merchandising and the overall physical prospect experience.
• Plan and oversee resident and prospect events and experiential activations that support leasing and retention.
• Manage promotional and branded merchandise programs, including the company SWAG store.
• Brand & Operations
• Ensure brand consistency and quality across every physical and digital touchpoint in the portfolio.
• Manage the industry awards program, staying informed on relevant opportunities and ensuring timely, high-quality submissions.
• Maintain shared marketing resources and digital asset management, keeping assets, press materials, and brand standards current and accessible.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, or a related field required; advanced degree a plus.
• 8–10+ years of progressive marketing experience, with multifamily or commercial real estate strongly preferred, including exposure to both lease-up and stabilized assets.
• Demonstrated experience across both digital and physical/experiential marketing functions.
• Proven people-leadership experience, having managed internal teams and directed external agencies and vendors.
• Experience managing marketing budgets with clear accountability for ROI.
• Strategic (not introductory) command of paid media, SEO/SEM, content strategy, marketing analytics, and attribution.
• Deep familiarity with real estate marketing platforms (ILS websites, MLS), CRM and leasing technology, online reputation tools, and AI leasing solutions.
• Multi-market or national portfolio experience; comfortable traveling to properties and markets as needed.
• Proficiency with Adobe Creative Suite (Photoshop), Canva, and social scheduling tools (e.g., Sprout Social, Hootsuite).
• Excellent written and verbal communication, a collaborative and proactive style, and a data-driven, accountable approach.