Director of Marketing

Job Summary

We are seeking a senior Director of Marketing to work closely with the Vice President of Marketing in leading the marketing function across our national multifamily portfolio, spanning both digital and physical/experiential marketing. Reporting to the VP, this role partners on strategy, budget, and execution, and helps lead the internal team and external agency partners to drive measurable leasing, occupancy, and brand outcomes across stabilized assets, active lease-ups, and property rebrands. This is a senior, collaborative role. Working hand in hand with the VP of Marketing, the successful candidate helps translate portfolio and asset-management objectives into integrated marketing programs, keeps agencies and vendors accountable to strategy and ROI, and serves as a marketing partner to operations, asset management, and regional leadership. It is ideal for an experienced, data-driven marketing leader who thrives in a partnership-driven environment and brings deep multifamily or real estate expertise across both the digital stack and the physical, on-site brand experience.

Responsibilities

• Partner with the VP of Marketing to set and execute the marketing strategy for the national portfolio, aligned to leasing velocity, occupancy, and NOI objectives set with operations and asset management.
• Work alongside the VP to lead and develop the marketing team, setting priorities, allocating workload, and driving performance and professional growth.
• Collaborate with the VP to manage the marketing budget across digital media, physical/experiential programs, and agency partners, allocating spend, forecasting, and reporting return on investment to leadership.
• Serve as a marketing partner to operations, asset management, and regional leadership, translating business goals into marketing programs.
• Work with the VP to direct agency and vendor relationships to strategy, leading RFP creation, vendor vetting, selection, scoping, and performance management rather than simply coordinating deliverables.
• Partner with the VP to establish reporting cadences, dashboards, and KPIs that connect marketing spend to leasing and revenue outcomes.
• Partner with the VP to develop and execute paid media strategy across search, social, and programmatic channels, optimizing cost-per-lead and cost-per-lease.
• Work with the VP to drive SEO/SEM strategy and execution across property and portfolio web properties.
• Collaborate with the VP on Internet Listing Service (ILS) strategy and performance across the portfolio, including listing syndication, accuracy, and spend efficiency.
• Work with the VP to manage the website/CMS, content, and conversion strategy, keeping listings, pricing, photography, and messaging current and on-brand across all platforms.
• Partner with the VP on marketing analytics and attribution, delivering lead-to-lease reporting that ties channel performance to leasing outcomes.
• Work with the VP to drive online reputation and review management, improving ratings and response quality across properties.
• Collaborate with the VP on email/CRM programs and their integration with leasing technology, including AI leasing tools and prospect nurt