Director of Marketing

About the role

This role will be responsible for our entire marketing funnel from acquisition to retention and across channels. At the start, you’ll have a small 1-2 person team so you’ll be heavily involved in determining the strategy and providing feedback on every marketing asset that’s created. You’ll also be stepping in and executing especially as you get new projects off the ground. Your focus will mainly be on performance marketing and affiliate relationships at the beginning and as you scale growth, you’ll be responsible for expanding our channels and finding the right people to take on additional responsibilities whether that’s in-house hires or agencies.

What you’ll be responsible for

• Full-funnel marketing strategy: You’ll own the entire funnel from acquisition to LTV & retention, across paid social, email, SEO/GEO, influencer, and affiliate channels
• Performance marketing channels: Analyze performance metrics, determine what types of creatives to scale/kill, optimize our ad account structures, and set our creative strategy
• Retention & LTV: Define strategy for improving LTV, understand churn drivers, and implement tactics to increase loyalty & reduce cancellations
• Data & Reporting: determine KPIs, build dashboards, and set up software and integrations so we have a complete, accurate picture
• Team Building: Hire and manage team members or onboard agencies as growth scales
• Cross Functional: work closely with product, customer service, and operations to coordinate launches, share feedback, and align on the customer experience

What We’re Looking For

• 6+ years experience in marketing strategies across a variety of channels (paid, email, affiliate, organic, content creators, community/live events)
• 3+ years experience managing team members and agencies
• Fluent in performance marketing metrics & strong analytical skills: you know your way around spreadsheets, dashboards, and know what the numbers mean
• You’re plugged in: the marketing landscape changes quickly and you always have a pulse on the latest through your network and what you’re seeing online
• Strong creative collaborator: you can brief & provide feedback to designers & copywriters and know what "good" looks like without being the expert
• Experience with subscription CPG products & e-commerce. Pet food or pet products experience a plus!

Perks & Benefits

• Company Medical, Dental, and Vision Insurance
• 401(k) with Employer Match
• PTO, Holidays, Parental Leave & more
• Free Food for Your Pets (up to $550/mo)