Director of Marketing

About the role

Tri Pointe Homes Utah is seeking an experienced Director of Marketing to join our talented team. In this role, you will work with the brand/division VP of Sales & Marketing to plan and direct marketing efforts, driving our pursuit of high-level home buying.

Responsibilities

• Modify or produce creative pieces for advertising, collateral, sales office displays, signage, etc., using home office templates and ensuring adherence to company brand standards and marketing policies.
• Purchase all local offline media, including signage programs and purchased consumer lists.
• Work with local and/or national marketing agencies and business partners to produce and maintain marketing collateral such as brochures, price sheets, fliers, and broker outreach materials.
• Guide model merchandising direction and coordinate activities related to model and sales office installations, including potential model landscape design.
• Participate in the selection of model options and upgrades.
• Coordinate the closure of the model complex and sales environment at community close-out.
• Assist the sales team with all consumer and broker events.
• Develop and maintain current knowledge of competitor marketing programs, pricing, products, consumer demographics, and economic influences.
• Utilize available home office/national and local market research to develop community-specific Buyer Profiles to guide marketing activities.
• Track results for all marketing initiatives, including detailed analysis of traffic sources.
• Direct consultants on signage, model merchandising, sales office design, photography and renderings, and collateral, as appropriate.
• Participate in the development of standards and options programs for all new communities.
• Develop and maintain marketing budgets for all communities and divisions as a whole. Review, code, and approve marketing-related invoices.
• Develop and maintain division and community-specific marketing plans.
• Assist sales team with technical support in community sales offices and models.
• Other duties as assigned.

Requirements

• High School diploma or GED equivalent required; Bachelor’s degree in Marketing is highly preferred.
• A minimum of 3 years of previous Marketing experience or related industry experience is required; new home marketing experience is preferred.
• Ability to effectively present marketing ideas to internal teams and outside parties.
• Superior verbal and written communication skills, including grammar, spelling, and proofreading.
• Strong analytical skills with a focus on solving problems and developing creative solutions.
• Ability to work both independently and collaboratively.
• Experience and proficiency in InDesign and Photoshop are preferred.
• Proficient in Microsoft applications including Word, Excel, Outlook, and PowerPoint.

Pay

The expected base salary range for this position is between $129,000 - $182,000 per year, depending on experience and skillset. Base salary is paid bi-weekly, every other Friday. This position is also eligible for an annual performance-based cash bonus.

Benefits

• Competitive medical, dental, and vision coverage.
• Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options.
• Generous paid time off policies, including vacation, holidays, sick leave, jury duty, bereavement, and volunteer time.
• Paid disability, parental, and military leave.
• Company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances.
• 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions.
• Adoption, fitness, tuition, and worldwide emergency travel assistance.
• Employee Assistance Program (EAP), grief counseling, and estate/will preparation services.
• Additional discounts and supplementary employee-paid benefit programs.

Tri Pointe Homes is committed to building a diverse and talented team and is an Equal Opportunity Employer. We make employment decisions based on merit and qualifications. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position.