Director of Marketing

FLSA Classification: Salary, Exempt. Reports to: Director of Sales & Marketing. Eligible for hire in: AK, AR, CO, DE, FL, MD, ME, MA, MI, MN, MT, NY, OH, OK, PA, SC, TX, UT, VA, VT, WA.

About the role

ThinkReservations is one of the leading hospitality technology platforms in the United States, serving more than 2,000 businesses with property management, channel management, booking engine, website design, and digital marketing services. As Director of Marketing, you will build and execute ThinkReservations' brand awareness strategy — putting our name in front of the independent lodging industry and beyond. The focus is on expanding who knows ThinkReservations exists: growing our presence on social media, building an organic content and PR engine, and finding new outlets to reach property owners and operators who haven't heard of us yet. You'll lead content, social, and events, working cross-functionally with Sales, Product, and Customer Success to make sure our story reaches the right audience.

Responsibilities

• Build and own ThinkReservations' brand awareness strategy, with a focus on reaching potential customers who don't yet know our name.
• Develop and execute strategies to generate qualified leads, increase pipeline growth, and drive customer acquisition.
• Develop and manage a multichannel social media presence (LinkedIn, Instagram, Facebook, TikTok, and other platforms) to grow audience, engagement, and reach within the independent lodging community.
• Identify and pursue new outlets and channels — podcasts, industry publications, influencer and creator partnerships, co-marketing — to put ThinkReservations in front of new audiences.
• Assist with the ThinkReservations website and landing pages to convert visibility into interest, working with design and content to craft on-brand messaging.
• Own and evolve ThinkReservations' brand positioning, voice, and visual identity in the independent lodging market.
• Partner with industry associations and hospitality events to build brand presence through sponsorships, speaking engagements, and co-marketing.
• Develop original content (articles, video, social posts, case studies) that builds ThinkReservations' reputation and thought leadership in the space.
• Support customer marketing efforts, including testimonials, referral programs, and community-building initiatives that turn happy customers into advocates.
• Maintain a deep understanding of buyer personas and market segments to ensure messaging and channel choices stay relevant.
• Provide regular reporting on brand awareness, reach, and engagement metrics, and translate those insights into growth opportunities.
• Partner with Sales on lightweight, informal handoff of awareness-stage interest, without owning pipeline or revenue quota directly.
• Track and report on key marketing KPIs, analyze performance, and drive improvements to support company growth and revenue goals.

Qualifications

• 5+ years of experience in B2B or B2C marketing, with a strong track record in brand building, social media, and content strategy.
• Proven success growing brand awareness and audience reach through social media, PR, content, and partnerships.
• Strong understanding of social media strategy and platform-specific best practices across organic and paid channels.
• Excellent writing, storytelling, and content development skills, tailoring the voice to match specific audiences and the company voice.
• Experience with HubSpot CRM and HubSpot Marketing Hub, including campaign management, automation, and performance reporting.
• Experience developing brand positioning and voice for a company entering or growing within a niche market.
• Experience in the lodging industry, hospitality technology, property management, or travel space is highly preferred.
• Strong communication and organization skills.
• Excellent leadership and cross-functional collaboration skills.
• Comfortable working in a high-growth, fast-paced, remote-first environment.
• Occasional travel is required.

Benefits

• Remote-first working environment
• Company Medical Insurance — 100% of employee-only premium on the base plan covered
• Dental, Vision, Short Term Disability, and Life Insurance available at a group rate
• 15 days PTO, increasing throughout tenure
• Paid Sick Time accrued per biweekly pay period
• 8 Paid Company Holidays
• Bereavement, Voting, and Parental Leave
• Access to 401K Company Plan
• Equipment stipend to help set up your home office
• Company-provided computer with associated technical equipment (keyboard, mouse, external monitor, etc.)

Schedule

Monday – Friday during regular business hours in your timezone.