Director of Marketing

Essential Duties & Responsibilities

• Develops and executes a comprehensive Go To Market Strategy to achieve aggressive growth targets.
• Leads and manages a high-performing team of marketing professionals.
• Creates and implements effective marketing campaigns to build brand awareness and generate leads.
• Develops and manages strategic partnerships to expand our reach and market share.
• Analyzes and reports on sales and marketing performance metrics.
• Stays current on industry trends and develops innovative strategies to stay ahead of the competition.
• Develops and implements a comprehensive acquisition marketing plan including direct mail, digital media, outdoor media, etc. for residential and small business segments.
• Develops and implements a comprehensive up-sell marketing plan to increase product penetration and maximize revenue.
• Maintains local competitive database to keep the market informed of all competitive products, packages, and promotions.
• Plans and attends sales and marketing events to promote, activate and sell our products.

Job Qualifications

• Bachelor’s Degree in Business Management, Marketing or Communications required.
• 5+ years of sales and marketing experience required.
• 5+ years of progressive leadership/management experience required.
• Proven track record of meeting organizational goals.
• A strong understanding of the rural broadband market and the challenges and opportunities it presents preferred.
• Ability to travel up to 10% of the time.
• Individuals must have a valid driver's license and clean driving record meeting the company and insurance policy conditions.

Skills

• Excellent communication and interpersonal skills with the ability to build strong relationships with customers, partners, and employees.
• A strategic mindset and the ability to develop and execute complex marketing campaigns.
• Strong analytical skills and the ability to track and report on key performance metrics.
• Strong selling and communication skills combined with a commitment and proven ability to succeed with a fast-paced organization.
• Must be willing to wear multiple hats and take direction.
• Agile and adaptable.
• Must be well organized, process/quality driven, and good at managing deadlines.
• A passion for rural development and a commitment to bridging the digital divide.
• Strong computer skills with a strong working knowledge of Google Suite and Microsoft products.