Director of Marketing

About the role

The Director of Marketing is responsible for executing the credit union's marketing strategy, managing a team, and ensuring consistent brand messaging across various channels.

Responsibilities

• Execute marketing strategy as directed by the CXO
• Develop and maintain marketing calendar
• Plan and manage marketing campaigns
• Prioritize and organize team workload
• Create and refine marketing materials
• Serve as day-to-day owner of marketing content
• Manage the Sun Community website
• Implement social media strategy
• Manage digital advertising campaigns
• Manage vendor and advertising relationships
• Manage financial education program
• Craft responses to member feedback
• Plan and lead large-scale events
• Directly supervise marketing team
• Evaluate marketing technology and fintech tools

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of progressive marketing experience
• Proven experience managing marketing campaigns
• Experience prioritizing and managing multiple projects
• Proficiency in digital marketing tools
• Experience with website content management
• Adobe Creative Suite or Canva proficiency
• Familiarity with Google Ads, Google Analytics, and SEO
• Strong written and verbal communication skills

Qualifications

• Highly organized with strong project management skills
• Proactive self-starter with initiative
• Strong cross-functional collaborator
• Comfortable with marketing technology and AI
• Experience with financial education programs
• Familiarity with credit union operations and regulatory requirements

Skills

• Marketing strategy execution
• Content management and brand consistency
• Website management and digital marketing
• Social media and community partnerships
• Financial education program oversight
• Event planning and management
• Team leadership and workload management
• Marketing data analysis and technology evaluation

Benefits

Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

$102,957.11 - $128,696.39 - $154,435.66 per year, commensurate with experience.

Schedule

Standard office hours with occasional evening or weekend work required for events and community engagements.