Director of Marketing
About the role
The Director of Marketing at Sterling Lawyers, LLC is a critical position within the company's executive leadership team. Reporting directly to the CEO, this leader will oversee all marketing functions, including digital strategy, lead generation, brand development, market expansion, analytics, content, SEO, paid media, AI-driven marketing initiatives, and integration of acquired firms.
Responsibilities
Lead a focused, AI-first team of specialists across paid media, SEO, and creative. AI is the force multiplier that lets a lean team outperform a department many times its size, and your job is to build and run that engine.
Partner with executive leadership on growth initiatives, acquisitions, and expansion opportunities. Identify emerging trends, technologies, and opportunities that keep Sterling innovative and well-positioned for growth.
Develop and execute Sterling's long-term marketing strategy. Oversee SEO, paid search, local search, content marketing, social media, video, email marketing, and conversion optimization. Continuously improve marketing ROI and client acquisition cost.
Develop and execute launch plans for new cities and states. Build localized marketing strategies that quickly establish market presence and trust.
Ensure consistent messaging across all platforms. Strengthen Sterling’s reputation as a trusted and leading family law firm in every market we serve. Collaborate with Operations and Sales to ensure marketing promises align with client experiences.
Establish clear KPIs, shared expectations, and meaningful performance measures. Provide executive-level reporting and insights. Make data-driven decisions that maximize growth and profitability.
Recruit, develop, and support a talented, high-performing marketing team. Foster a culture of innovation, collaboration, ownership, and continuous improvement. Create clear performance expectations and professional development pathways.
Lead marketing integration efforts for acquired firms. Preserve valuable local brand equity while transitioning firms into the Sterling growth platform.
Requirements
10+ years of progressive marketing leadership, including managing and developing a team.
Proven success scaling multi-location service businesses.
Deep, hands-on expertise in digital marketing and lead generation.
Experience leading teams through periods of rapid growth.
Strong command of SEO, paid media, analytics, conversion optimization, and marketing technology.
Strong fluency with AI tools in marketing—or a demonstrated ability to learn and adopt new tools quickly.
Qualifications
Absolutely essential: A servant leader's heart. You believe leadership exists to help others succeed. You remove obstacles, develop people, share credit freely, and step in wherever you're needed. You measure your success by the success of your team.
Insatiable curiosity. You're always hunting for the next edge—for yourself, your team, and the firm. Learning isn't something you do; it's who you are. You're energized by discovering better ways to grow, compete, and win.
Absolutely essential: A sharp analytical mind that proves ideas with data instead of assumptions, a relentless work ethic, and an unwavering commitment to continuous improvement.
Skills
Paid media — Google Ads, Meta, and beyond. Account and campaign architecture, keyword targeting and match types, negative lists, ad assets, location and call extensions, mobile and geographic bid adjustments, and every other edge in an account — plus the analytical chops to find the waste and the opportunity in the data.
SEO — search as a deducible system, not a bag of tricks. How citations work and how their strength compounds. Holistic content architecture and mapping. Technical markup and schema. Visibility across both traditional search and the new world of AI answers.
Web design & conversion — design that drives action, looks and feels local, and converts by meeting users where they are. Multiple conversion paths for a buyer’s journey that can run 18 months to 3 years. Internal and external linking that compounds.
Go-to-market & funnel — a real plan for each brand to reach people navigating divorce, custody, and post-judgment matters. The empathy to get inside the head of someone in one of the hardest seasons of their life, and the skill to lead them from the top of the funnel to signed client.
Benefits
Health, Dental, Vision, and Life Insurance
Paid vacation and holidays
401K with Matching
Company paid Short & Long-Term Disability
Life Insurance
Pay
Base salary starting at $100,000 annually, with final compensation determined based on overall qualifications and fit.
Schedule
Full-time, Exempt
Location
100% Remote