Director of Marketing

We are a customer focused provider of audio solutions. We exceed users’ expectations with well thought out design, integration, and service. Our purpose-built products meet our customers where they are at, enhancing their moment with a powerful experience through music. DepartmentMarketing Reports ToVP of Marketing Position SummaryThe Director of Marketing is responsible for leading the strategy, planning, execution, and measurement of Rockford Fosgate’s marketing initiatives across all brands, product categories, channels, and customer segments. This role drives product launch execution, dealer and distributor marketing support, digital marketing, customer engagement, content strategy, events, public relations, demand generation, marketing operations, and cross-functional alignment.The Director of Marketing plays a key leadership role in building and managing an Always-On Demand Engine that supports continuous awareness, engagement, consideration, conversion, and loyalty. This position ensures that marketing programs are aligned with business objectives, support Sales and channel partners, strengthen the Rockford Fosgate brand, and produce measurable results.Working closely with Creative, Digital, Sales, Product Management, Customer Experience, Education, Trade Shows & Events, and external partners, the Director of Marketing ensures that all marketing activity is strategically planned, clearly communicated, well executed, on-brand, and tied to business performance. Key ResponsibilitiesLead the planning and execution of marketing strategies across all Rockford Fosgate brands and product categoriesDrive the development and execution of the Always-On Demand EngineOversee product launch planning from product handoff through post-launch performance reviewCoordinate cross-functional launch activity across Marketing, Creative, Digital, Sales, Product Management, Customer Experience, Education, and EventsEnsure marketing initiatives support dealer, distributor, OEM, and retail channel needsDevelop and manage campaigns that drive awareness, engagement, sell-through, and customer demandLead customer engagement strategies including product registration, email marketing, lifecycle programs, and audience growthOversee digital marketing initiatives including web, paid media, SEO, email, social media, and performance reportingSupport website strategy, customer journey improvements, conversion optimization, and digital experience initiativesPartner with Sales to develop dealer tools, launch kits, training support, merchandising, and partner marketing materialsLead content planning across technical install content, product demonstrations, lifestyle and event coverage, and brand storytellingEnsure all marketing outputs are aligned with Rockford Fosgate brand standards, voice, positioning, and business objectivesManage marketing calendars, campaign timelines, project priorities, and resource planningOversee agency and vendor relationships, ensuring partners are accountable to timelines, budgets, quality standards, and resultsEstablish and maintain marketing scorecards, KPIs, reporting dashboards, and performance review processesManage assigned marketing budgets, forecasts, and spending prioritiesAnalyze marketing performance and use data to improve strategy, investment decisions, and campaign effectivenessSupport trade shows, events, activations, sponsorships, and community engagement initiativesBuild repeatable processes that improve team alignment, accountability, execution quality, and speed to marketLead, coach, and develop marketing team members to support department growth and long-term capabilityQualificationsBachelor’s degree in Marketing, Business, Communications, or a closely related fieldMinimum of 10 years of progressive marketing experience, including leadership responsibilityMinimum of 5 years managing marketing teams, agencies, or cross-functional marketing programsProven experience leading integrated marketing campaigns across digital, print, social, email, events, retail, and channel marketingStrong experience with product launches, go-to-market planning, and sales enablementExperience supporting dealer, distributor, retail, OEM, or channel-based business models preferredDemonstrated ability to connect marketing strategy to measurable business outcomesStrong understanding of digital marketing, customer engagement, content marketing, analytics, and demand generationExperience with CRM, email marketing, marketing automation, web analytics, and reporting tools preferredAbility to manage budgets, prioritize resources, and make investment decisions based on business impactStrong leadership, communication, organization, and problem-solving skillsAbility to manage multiple priorities and meet deadlines in a fast-paced environmentPositive, collaborative, team-oriented attitudeSelf-motivated with strong attention to detail and accountabilityAbility to travel as needed for trade shows, events, dealer visits, partner meetings, and photo or video shoots. Success in This RoleSuccess in this role is measured by the strength, consistency, and effectiveness of marketing programs; the ability to execute product launches on schedule; improved support of dealer, distributor, and sales channels; growth in customer engagement and product registrations; stronger digital performance; improved marketing measurement and reporting; adherence to brand standards; development of a scalable Always-On Demand Engine; and the positive impact marketing has on customer demand, sell-through, brand perception, and business performance. About Rockford Fosgate & BenefitsRockford Fosgate is an equal opportunity employer located in Tempe, Arizona. Join a collaborative and dynamic environment where your contributions directly support our mission to deliver powerful audio experiences. Employees enjoy competitive pay, affordable healthcare, 401(k) matching, and a pathway for long-term growth. How to ApplyInterested and qualified applicants should send their resume and cover letter via LinkedIn or email to jobs@rockfordcorp.com. To learn more about us, visit Rockford Fosgate.