Director of Marketing
About the role
The Rock & Roll Hall of Fame is an inclusive and welcoming museum that celebrates the sound of youth culture and honors the artists whose music connects us all. We share stories of the people, events, and songs that shape our world through digital content, innovative exhibits, live music, engaging programs, and our annual Induction Ceremony. We intentionally foster an inclusive and welcoming non-profit Museum that encourages and embraces creativity and innovation.
Responsibilities
Partner with the Director of Brand & Content Strategy to translate brand direction and creative assets into integrated marketing campaigns across paid, owned, and earned media.
Maintain a major moments calendar in concert with the Rock & Roll Hall of Fame Foundation content and marketing team, ensuring the Museum and Foundation teams are fully mobilized to amplify the Rock Hall's national spotlight.
Drive owned campaign execution that highlights the Rock Hall across its full range of identities, including Museum, attraction, specialty music lifestyle retailer, nonprofit, and community leader, across all key revenue lines.
Lay the groundwork for a national brand awareness and affinity campaign planned for 2028, including audience research, agency evaluation, messaging development, and campaign architecture.
Support the Rock Hall's visitation marketing strategy across four audience segments, deploying the right media mix for each and ensuring each audience segment decides to visit.
Develop and execute owned media strategies that extend the reach of Inductee and artist-driven stories, connecting fans around the world to the music, impact, and influence at the heart of the Rock Hall's mission.
Lead the marketing strategy and execution to grow the Rock Hall's EDU Online audience nationally and globally, partnering with Rock & Roll Hall of Fame Foundation’s Head of Marketing where appropriate to reach educators and administrators through targeted campaigns.
Develop and manage the marketing budget in partnership with the VP of Marketing & Sales, own paid media strategy across proven channels, and evolve KPIs, reporting frameworks, and budget allocation that connect marketing activity to earned revenue goals.
Work with the Rock Hall's marketing contractor on shared revenue goals, ensuring paid media, ecommerce, and partner marketing efforts are integrated and non-duplicative.
Collaborate with the Rock & Roll Hall of Fame Foundation team on brand storytelling, audience development, and campaign amplification.
Qualifications
Genuine passion for rock & roll music; experience in music, entertainment, hospitality, tourism, media, cultural institutions, or live events strongly preferred.
8–10 years of consumer marketing experience; bachelor's degree in marketing, communications, or related field preferred; MBA or advanced degree a plus.
Proven track record helping an organization make data-driven marketing decisions and building and executing integrated marketing strategies across owned, paid, and earned media that drive measurable revenue results.
Fluency in marketing analytics, customer insights, and the ability to synthesize cross-channel performance into clear narratives that explain what's working, what isn't, and where to invest.
Excitement about all things digital, including emerging technology like AI and new platforms for reaching, engaging, and converting audiences.
Working knowledge of CRM platforms (Salesforce preferred) and the ability to partner with internal stakeholders to leverage customer data for journey mapping, smart segmentation, personalization, and campaign optimization.
Familiarity with social media, email, and website audience data as tools for identifying lookalike audiences and expanding reach among those most likely to convert.
A strong desire to facilitate not only revenue growth but also professional growth and development of our teams with helpful direction, meaningful work, and effective feedback.
Demonstrated ability to collaborate, lead, develop, and inspire a team, exceptional communicator across internal and external audiences; a team player who works well with others and enjoys partnering across teams to create exciting experiences for fans.
Commitment to follow through and meet deadlines and commitments.
Ability to successfully pass a Rock & Roll Hall of Fame and Museum reference check, background investigation, and drug screening.
Aptitude Requirements: Analytical, Communication, Administrative, Motor Coordination, Finger Dexterity.