Director of Marketing

About the role

Reporting to the CEO, the Director of Marketing will be the steward for all things Brand at First Aid Beauty. This role requires an innovative and forward-thinking mindset with exceptional capabilities to deeply connect with consumers and build executable campaigns aligned with brand purpose. The Director will lead and develop an inclusive, high-performing team across Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing, and Consumer Engagement.

This critical leadership role interfaces with key industry partners, press, media, and retail customers to ensure continued growth by developing strategies to gain new consumers, build brand love, and launch award-winning products.

Responsibilities

• Refine and re-invigorate the brand story and positioning through new product formulations, creative assets, and other initiatives.
• Crystallize the brand vision and develop a bold, brand-centric strategy that articulates a specific brand voice and modernizes positioning.
• Oversee teams across multiple functions, ensuring effective collaboration and flawless execution in North America and abroad.
• Ensure clear vision around brand purpose and ambition, maintaining the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
• Lead the Global Product Development organization, enabling award-winning new product development true to the brand while ensuring global compliance.
• Collaborate with the Director of Creative to ensure the in-house creative design studio produces consistent, on-equity content across all touchpoints.
• Understand customer behavior and expectations to anticipate consumer needs and design resonant, authentic programs and messaging.
• Analyze the media landscape to develop future models that provide a competitive advantage for First Aid Beauty.
• Understand the global retail landscape to design marketing and customer acquisition/retention strategies that grow the brand and meet sales and profit targets.
• Manage the P&L, build a well-thought-out budget, and adapt to support profit targets.
• Oversee analysis of customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Liaise with corporate partners and leaders to learn and share best practices.
• Serve as the face of the brand to industry press/media and role model brand equity to external stakeholders.

Requirements

• 10+ years’ experience in marketing or brand management with exposure to key cross-functional partners (e.g., finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development).
• Previous experience in Beauty (preferably skincare) and Consumer Packaged Goods (CPG) required.
• Bachelor's degree in Business, Marketing, Communications, or equivalent preferred.
• Strong knowledge of global markets and management of global brand programs.
• Demonstrated people leadership experience with proven ability to grow and develop outstanding talent.
• Experience building multi-year strategic plans.
• Proactive and entrepreneurial mindset; experience across large corporations and small businesses preferred.
• Strong analytical skills with the ability to make data-driven decisions and a solid understanding of market research and data analysis methods.
• Located in Boston (preferred) or NYC with ability for ~30% annual travel.
• In-office requirement of 2-3 days per week at both sites.

Pay

Starting salary range: $144,000.00 - $190,000.00 per year, including salary, bonus (if applicable), and benefits.

Schedule

Full time, with an in-office requirement of 2-3 days per week.