Director of Marketing

Primary Responsibilities

• Develop and implement comprehensive marketing strategies supporting exhibitions, festivals, public programs, membership, retail, dining, and philanthropy.
• Identify and grow target audiences through research, segmentation, and data-driven marketing initiatives.
• Develop annual marketing plans aligned with institutional priorities and revenue goals.
• Maintain consistency of the Newfields brand across all marketing channels.
• Partner with Communications and Design teams to ensure cohesive messaging and visual identity.
• Lead brand activation initiatives that strengthen awareness, engagement, and institutional reputation.
• Build out Brand initiatives, including training, workshops, and approvals around the Newfields Promise.
• Oversee ticketing strategy across exhibitions, festivals, programs, and special events.
• Support the implementation and optimization of CRM and audience data systems to drive personalized marketing and long-term customer engagement.
• Lead integrated marketing campaigns across paid, owned, earned, and shared channels.
• Manage digital advertising, SEO, SEM, and audience acquisition efforts.
• Utilize analytics and audience data to optimize marketing effectiveness and return on investment.
• Represent the Marketing Department in cross-functional initiatives and institutional planning efforts.

Required Skills

• Strong strategic thinking and project management skills.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across departments and build strong internal relationships.
• Strong understanding of digital marketing platforms, audience development, and campaign analytics.
• Experience managing agencies, vendors, and external partners.

Education And/or Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 10 years of progressively responsible marketing experience.
• Experience in arts, culture, attractions, hospitality, tourism, nonprofit, or related industries preferred.
• Experience managing integrated marketing campaigns and agency relationships.