Director of Marketing

General Description

The Director of Marketing will serve as the leader of the marketing department, establishing processes, managing resources, overseeing marketing channels, and ensuring consistent brand representation across all internal and external touchpoints. This position requires a balance of strategic leadership and hands-on execution in a fast-paced B2B environment.

Responsibilities

• Strategic Leadership

  • Develop and execute an annual marketing strategy aligned with company objectives, revenue goals, and growth initiatives.
  • Create and maintain a comprehensive marketing roadmap that supports sales, business development, and brand awareness efforts.
  • Establish department goals, priorities, budgets, and performance metrics.
  • Monitor industry trends, competitive activity, and market opportunities to drive innovation and continuous improvement.

• Team Leadership & Development

  • Build, lead, and develop a high-performing marketing team.
  • Establish workflows, project management standards, and accountability measures.
  • Manage department priorities and resource allocation to support business needs.
  • Foster a collaborative culture focused on service, innovation, and results.

• Proposal & Business Development Support

  • Partner closely with sales leadership to support business development efforts.
  • Develop presentations, proposals, collateral materials, case studies, and customer-facing content.
  • Support RFP and bid response efforts through creation of marketing materials and strategic content.
  • Implement lead nurturing and customer engagement initiatives.

• Creative & Brand Leadership

  • Lead visual design and branding across all marketing and proposal materials.
  • Ensure consistency in tone, messaging, and brand standards.
  • Incorporate creative elements (graphics, infographics, storytelling) to elevate content.
  • Brand Management
  • Ensure consistency of brand messaging, visual identity, and market positioning across all channels.
  • Oversee development and maintenance of brand standards and marketing assets.
  • Protect and strengthen the McCoy Rockford brand across all markets and customer touchpoints.

• Digital Marketing & Communications

  • Oversee company website strategy, content management, and optimization efforts.
  • Manage social media strategy and execution, with a strong emphasis on LinkedIn and B2B engagement.
  • Direct email marketing campaigns and digital advertising initiatives.
  • Ensure effective content creation and distribution across marketing channels.

• Client Engagement, Showroom Experience & Events

  • Develop and enhance showroom experiences that support customer engagement and business development.
  • Oversee marketing support for events, client programs, tours, and community initiatives.
  • Manage event planning, promotion, execution, and post-event analysis.

• Partnership & Vendor Management

  • Lead co-marketing initiatives with Steelcase and other manufacturer partners.
  • Manage agency, contractor, freelancer, and vendor relationships.
  • Oversee the phased transition of marketing activities from external contractors to internal resources.
  • Ensure effective utilization of co-marketing opportunities and available partner resources.

• Analytics & Reporting

  • Establish marketing KPIs and reporting processes.
  • Track campaign performance, lead generation, customer engagement, and revenue impact.
  • Develop dashboards and reporting tools that provide actionable insights to leadership.
  • Make data-driven recommendations to improve marketing effectiveness and ROI.

• Financial Management

  • Develop and manage departmental budgets.
  • Monitor spending and ensure effective allocation of resources.
  • Evaluate marketing investments and vendor relationships to maximize value and return on investment.