Director of Marketing

Maymont is a 100-acre historic estate and park in Richmond, Virginia, featuring the Maymont Mansion, The Robins Nature Center, arboretum, formal gardens, and habitats for native Virginia wildlife and farm animals. Since 1975, the nonprofit Maymont Foundation has maintained and operated Maymont, creating experiences that delight, educate, and inspire guests.

About the Role

The Director of Marketing is a key member of the senior leadership team, bridging strategic brand leadership with hands-on creative execution. This role drives Maymont's overall marketing and brand strategy while leading creative direction across print, digital, environmental design, and multi-channel campaigns. The Director oversees the marketing team and collaborates cross-functionally to advance Maymont's mission through compelling, cohesive communications.

Leadership Expectations

• Provide leadership for the marketing team and the larger organization
• Engage in strategic planning, analysis, and decision-making as part of the senior leadership team
• Communicate regularly with staff to share senior-level direction and cross-departmental information
• Coach and guide staff to align with organizational goals and objectives
• Focus on strategic goals while aligning staff through purposeful management
• Communicate collaboratively in an open, fact-based manner
• Develop and propose initiatives aligned with sustainability and organizational goals
• Pursue data-based planning, tracking, analysis, and reporting of results
• Lead through deliberate, directive management and judicious oversight of human and financial resources

Responsibilities

Brand & Creative Leadership

• Lead creative direction for Maymont’s core brand assets across all communications, events, experiences, and campaigns
• Serve as the primary voice for visual identity across the organization
• Develop and execute innovative annual and multi-year marketing strategies to strengthen community presence and engagement
• Design and oversee production of promotional materials in digital and print media for diverse audiences
• Enhance organizational voice and messaging across platforms (print, web, digital, on-site signage) to ensure brand consistency
• Serve as a spokesperson and advocate for Maymont’s mission, goals, and business model

Marketing & Communications Strategy

• Serve as the strategic and creative visionary for the Maymont brand experience, leading campaigns, events, programs, and initiatives
• Act as the primary public relations contact for Maymont
• Create, implement, and measure communications initiatives, including SEO/SEM campaigns, to enhance Maymont’s image
• Collaborate with internal stakeholders to craft messaging aligned with brand reputation strategies
• Build relationships with media outlets and community partners; apply creative approaches to public relations
• Serve as the lead on-camera spokesperson and fulfill interview needs as required
• Track and analyze media coverage to assess PR effectiveness and identify improvement opportunities
• Conduct market research and peer benchmarking to expand Maymont’s presence and engagement strategy

Team & Project Management

• Supervise the Senior Manager of Brand & Creative Marketing, Communications Manager, Digital Marketing Content Manager, and Marketing Traffic Coordinator
• Oversee internal production schedules, workflows, budgets, and deadlines
• Provide creative supervision for team members working with visual assets and content production
• Coordinate with internal departments to anticipate and meet resource needs
• Work closely with the events team to market and promote special events
• Collaborate with leadership to develop and adjust marketing plans as needed

Vendor & Production Oversight

• Communicate with vendors and service providers for marketing and events collateral, including cost estimates, design review, and timeline management
• Recommend and oversee investments in evolving technologies, including new media tools and digital platforms

Fundraising Support

• Partner with the Development team to create marketing campaigns for fundraising priorities
• Support the growth of Maymont’s membership program through strategic marketing and PR campaigns

Requirements

Competencies

• Proven ability to design and execute marketing and communications strategies with strong creative, strategic, analytical, and organizational skills
• Superior written and verbal communication skills, including experience creating content for multiple formats and audiences
• Experience with on-camera interviews and serving as an organizational spokesperson
• Experience drafting and implementing marketing strategies that support organizational goals
• Project management experience; familiarity with collaboration software (Asana a plus)
• Positive energy, adaptability, and responsiveness to evolving needs
• Active involvement in Maymont and the wider community
• Strong interpersonal skills to build productive relationships across departments and with external stakeholders
• Demonstrated ability to manage a team, oversee vendors, and drive projects to completion on time and on budget
• Skilled at anticipating trends, developing breakthrough strategies, and exceeding goals
• Experience with or passion for arts and culture, horticulture, or environmental conservation is a plus
• Strong collaboration skills and agility in adapting to changing demands
• Crisis communication experience is a plus

Education & Experience

• Bachelor’s degree in business, marketing, communications, or a related field required; advanced degree preferred
• Minimum of 7–10 years of experience in marketing, brand, or communications, with at least 2–3 years in a management or leadership role
• Familiarity with design software: Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects)
• Experience with print production and managing print vendors
• Knowledge of SEO/SEM, web analytics tools, and digital/social media platforms
• Video editing, HTML, CSS, WordPress, Sprout Social, and environmental design experience a plus
• Experience with CRM systems and nonprofit fundraising software (Blackbaud a plus)

Physical Demands

• Frequent sitting, standing, walking, and talking for extended periods
• Frequent climbing, bending, stooping, and lifting up to 50 pounds
• Ability to work inside and outside in all weather conditions
• Specific vision abilities required: close vision, distance vision, depth perception, and ability to adjust focus

Additional Requirements

• Must pass a background check
• Valid driver’s license and reliable transportation required

Benefits

• Comprehensive benefits package, including paid time off
• Health, dental, vision, disability, and life insurance