Director of Marketing

Key Responsibilities

• Lead execution of the MasterCraft brand strategy and positioning
• Ensure consistency across messaging, visual identity, storytelling, and customer experience
• Monitor consumer trends, market dynamics, and competitive activity
• Translate customer and market insights into actionable marketing strategies
• Protect and strengthen MasterCraft's premium market position
• Lead go-to-market planning and execution for new products, model year launches, and feature introductions
• Develop compelling product positioning, messaging, and value propositions
• Partner with Product Development and Engineering to translate innovation into customer-facing benefits
• Support launch readiness through dealer education, activation programs, and sales tools
• Cross-functionally with Sales, Product Development, Engineering, Customer Experience, Dealer Development, and Enterprise Marketing
• Develop and execute integrated marketing campaigns that drive awareness, consideration, lead generation, and retail demand
• Optimize campaign performance through data-driven decision making and continuous improvement
• Support dealer training and adoption of marketing tools, platforms, and retail programs
• Champion the voice of the customer by leveraging consumer insights, ownership data, market research, and competitive intelligence to influence product strategy, customer experience, and marketing investments
• Establish performance metrics and scorecards to measure dealer marketing effectiveness, adoption, and return on investment
• Lead content strategy and storytelling efforts across digital, social, experiential, and earned channels
• Create scalable event frameworks, playbooks, and "Event-in-a-Box" programs
• Develop and implement a comprehensive event strategy
• Evaluate event effectiveness, lead generation, conversion, and return on investment
• Continuously optimize event strategy based on performance data, dealer feedback, and consumer insights
• Support athlete partnerships, ambassador programs, and community engagement initiatives
• Drive ownership experience programs that strengthen loyalty, advocacy, and customer retention
• Partner with Enterprise Communications on PR opportunities and brand visibility initiatives
• Lead and develop the MasterCraft marketing team
• Own segment marketing budgets
• Establish performance objectives, priorities, and resource allocation plans
• Partner closely with Enterprise Marketing shared services, including analytics, CRM, marketing technology, consumer insights, communications, and creative resources
• Ensure alignment between business objectives, product strategy, dealer priorities, and marketing execution

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field
• 8-12+ years of progressive marketing leadership experience, preferably within the marine industry or a related premium consumer brand
• Experience leading brand, product, demand generation, dealer marketing, and retail activation initiatives
• Strong creative thinking, problem-solving, and project management skills, with the ability to manage multiple priorities simultaneously
• Experience managing agencies, budgets, and high-performing teams
• Strong understanding of marketing analytics, CRM systems, and data-driven decision making
• Exceptional communication and leadership skills, with the ability to influence and collaborate across all levels of the organization
• Self-motivated, team-oriented leader who balances strategic thinking with hands-on execution
• Demonstrates intellectual curiosity, adaptability, accountability, and a continuous improvement mindset
• Possesses a positive, solution-oriented approach with the ability to energize teams and drive results
• Knowledge of the boating industry and passion for the MasterCraft brand
• Ability to travel and attend events up to 50% during peak season