Director of Marketing
About the role
Marous Brothers Construction (MBC) is recognized as one of the leading construction firms in the Midwest, offering integrated services for complete construction solutions. The company is seeking an experienced Marketing Director to lead marketing strategy, strengthen the brand, and support business development efforts across building and self-performing groups. Reporting directly to the President, this role offers the opportunity to shape how the company and services are positioned in the marketplace. The Director will work closely with leadership, business development professionals, and operational teams to develop campaigns and content that showcase capabilities, projects, people, and continued growth.
Responsibilities
- Lead the development of compelling, brand-consistent proposals, marketing materials, and sales collateral that support business development efforts.
- Drive digital marketing strategy, including website, email marketing, social media, and other digital channels.
- Develop creative content and manage an integrated marketing and content calendar.
- Create and execute public relations strategies supporting new projects and real estate developments.
- Establish marketing KPIs, analyze campaign and digital performance, and recommend opportunities for improvement.
- Develop marketing initiatives surrounding the company's physical move, positioning it as an opportunity to showcase integrated construction capabilities.
- Develop and launch strategies for introducing and positioning sub-brands.
- Manage outside marketing partners and resources, including graphic designers, marketing technology, and other creative vendors.
- Oversee company brand standards, messaging, and the organization of brand assets.
- Provide regular marketing updates, strategies, and results to the President, leadership team, and general managers.
- Lead and mentor a Graphic Designer.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- 6+ years of experience in marketing, advertising, public relations, or a related discipline.
- Experience with brand strategy, website management, digital marketing analytics, and content development.
- Strong project management skills with the ability to manage multiple priorities, deadlines, and budgets.
- Experience managing employees as well as outside creative and marketing partners.
- Experience with Excel, Google Analytics, and marketing automation platforms.
- Strong written and verbal communication skills.
- Creative, innovative, curious, and results-driven mindset.
- Experience within construction is a plus.
Why This Role
You'll have the opportunity to shape the brand, introduce new ideas, lead major company initiatives, and directly support business growth. This is a marketing leadership position where you can be creative, make an impact, and see your work come to life across real projects and business opportunities.