Director of Marketing

Key Responsibilities

• Develop and lead the enterprise marketing and commercial growth strategy across all concepts and markets
• Align marketing investment directly to revenue outcomes including covers growth, private event sales, membership initiatives, and guest retention
• Partner with executive leadership to support new restaurant openings and market expansion strategies
• Establish enterprise demand generation frameworks that integrate digital marketing, partnerships, local store marketing, and outbound sales activation
• Support and oversee ad buys, SEO, PR and other third party marketing services
• Collaborate with Finance to ensure disciplined management of the marketing P&L, ROI performance, and customer acquisition cost optimization
• Provide strategic oversight of private events and partnership sales performance across all markets, ensuring alignment with brand positioning and revenue goals
• Build commercial playbooks that support local teams in driving outbound business development, corporate partnerships, and community-driven revenue opportunities
• Partner with Operations and Events leadership to develop scalable systems, reporting structures, and tools that strengthen pipeline visibility and conversion performance
• Establish enterprise revenue KPIs linking marketing performance to bookings, covers, repeat visitation, and lifetime guest value

Brand Strategy & Portfolio Positioning

• Lead brand positioning strategy across the full restaurant and nightlife portfolio, ensuring each concept maintains a clear market identity while reinforcing enterprise brand strength
• Oversee creative direction, storytelling strategy, and guest experience messaging across all channels
• Guide executive-level reputation management strategy, including proactive brand monitoring and crisis communications frameworks

Digital, CRM, and Performance Marketing

• Design and lead a full-funnel digital performance strategy including paid media, lifecycle marketing, database growth, and loyalty activation
• Oversee the development of advanced CRM segmentation, remarketing strategies, and guest lifecycle programs
• Lead the evaluation, integration, and optimization of the enterprise marketing technology stack including CRM, analytics platforms, and attribution tools
• Deliver enterprise-level performance dashboards and reporting that clearly demonstrate marketing contribution to revenue outcomes

Leadership & Organizational Development

• Build, lead, and develop a high-performing enterprise marketing organization across corporate and field teams
• Establish clear performance metrics, accountability frameworks, and development pathways for marketing, PR, CRM, and local marketing leaders
• Foster cross-functional collaboration with Operations, Culinary, Finance, Development, and HR leadership to ensure brand and revenue alignment