Director of Marketing

About the Role

The Director of Marketing provides senior-level strategic leadership for all marketing, communications, brand, and customer experience functions at Lifeworks. This role holds enterprise-wide strategic decision-making authority for marketing strategy, brand governance, market positioning, public relations, advertising, customer lead generation, referrals, and integrated communications. The Director advances organizational visibility and engagement through a unified brand strategy, oversees organization-wide marketing and customer experience frameworks, and establishes robust systems for performance measurement—including KPIs, dashboards, and reporting models that inform executive decision-making. This role leads the Marketing team and manages external partners to ensure cohesive execution across all channels, strengthening the Lifeworks mission and driving sustainable, long-term growth.

Responsibilities

• Provide enterprise-level strategic direction and decision-making authority for all marketing, communications, brand, and customer experience initiatives.
• Develop and implement multi-year marketing and customer experience strategies aligned with the Lifeworks Strategic Plan, mission, and service outcomes.
• Define organizational positioning, value proposition, and competitive strategy; recommend market opportunities and growth paths.
• Serve as a key leader, contributing to system-wide planning, strategic decisions, and cross-functional initiatives.
• Lead organization-wide brand governance, ensuring a cohesive identity, messaging, tone, creative expression, and storytelling across all departments.
• Oversee strategic communications, public relations, crisis communications, executive messaging, and thought leadership.
• Maintain consistent, high-quality communications across digital channels, advertising, print, content programs, and media engagement.
• Provide strategic direction on advertising, campaigns, and paid media to increase awareness and drive engagement.
• Direct the digital ecosystem, including website strategy, SEO, analytics, user experience, conversion pathways, and accessibility.
• Lead the development of measurement frameworks, including KPIs, dashboards, and performance indicators that track customer experience, lead generation, referrals, and marketing ROI.
• Oversee customer journey mapping, experience design, and referral pipeline strategy across all audiences and services.
• Analyze market dynamics, audience insights, competitive positioning, and emerging trends; deliver strategic recommendations to executive leadership.
• Lead and develop the Marketing team through coaching, performance management, and professional development.
• Manage contractors, agencies, and vendors to ensure strategic alignment and high-quality execution.
• Lead budgeting and resource allocation to maximize return on investment and support organizational priorities.
• Implement internal communication tools, messaging frameworks, brand training, and resources.
• Collaborate with cross-departmental teams to support marketing integration, customer touchpoints, and organizational messaging.
• Strengthen relationships with internal and external stakeholders, funders, community partners, and media outlets.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
• 7–10 years of progressive experience in marketing, communications, customer experience, or business development, including leadership roles.
• Experience developing and implementing KPIs, dashboards, and measurement frameworks, and leveraging data for decision-making.
• Strategic leadership, influence, and collaboration with senior executives.
• Outstanding writing, editing, communication, storytelling, and presentation skills.
• Ability to build strong cross-functional partnerships and work effectively with diverse communities.
• Experience managing budgets, vendors, and operational leadership responsibilities.
• Experience working with underserved or underrepresented communities (preferred).
• Nonprofit or human services sector experience (preferred).
• Graduate degree in Marketing, Communications, or MBA (preferred).

Qualifications

• Capable of performing the essential functions of the job, with or without reasonable accommodations.
• Understand and communicate written and verbal directions.
• Demonstrate regular attendance, reliability, and punctuality to meet the needs of the business.
• Exhibit strong interpersonal and communication skills, with the ability to navigate and provide exceptional customer service.
• Possess excellent organizational, analytical, problem-solving, and prioritization skills, including project management skills.
• Apply sound decision-making skills and exercise independent judgment.
• Think critically, recognize connections, and translate goals into action.
• Maintain excellent attention to detail and accuracy.
• Collaborate effectively with various departments.
• Work independently with excellent time-management skills.
• Successfully pass a background study with the Department of Human Services, complete a drug test, and maintain reliable transportation for work-related driving purposes.

Benefits

• 18 days of PTO accrued in the first year of employment.
• 11 paid holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, and a Personal Holiday).
• Medical, dental, vision, life, AD&D insurance, short & long-term disability coverage.
• Health Savings Account (HSA), Flexible Savings Account (FSA), and prescription drug coverage.
• Up to $3,000 annually in tuition reimbursement and student loan forgiveness when eligibility requirements are met.
• 403(b) retirement plan – Lifeworks contributes 3% of your salary and matches up to 4% of employee contributions.
• Employee Assistance Program (EAP).

Pay

$109,500-$120,000 (Bonus Eligible: Yearly)

Schedule

Full-time, 40+ hours/week, Monday – Friday (Exempt)

Location

Lifeworks Services – Richfield/Hybrid

Why Work at Lifeworks

Lifeworks is an industry leader on the forward edge of partnering with people with disabilities in innovative, person-centered ways. Disability inclusion is our true north, guiding every service we provide and ensuring that people with disabilities have opportunities, can thrive, and defy expectations. The Lifeworks Team is collaborative, passionate, and strategic, using a person-centered approach to increase access in our communities.