Director of Marketing

About the role

We're seeking an experienced, relationship-driven Director of Marketing to lead sales and marketing efforts at The Chesapeake, our premier waterfront Life Plan Community in Newport News, Virginia.

Responsibilities

• Develop and execute strategic sales and marketing plans to achieve occupancy goals.
• Lead, coach, and mentor the community sales team to maximize performance and results.
• Cultivate relationships with prospective residents, families, referral sources, and community partners.
• Manage the entire sales process, from lead generation through move-in.
• Create innovative marketing campaigns utilizing digital marketing, social media, direct mail, advertising, and community outreach.
• Plan and execute engaging marketing events, educational seminars, and community programs.
• Deliver compelling presentations to prospective residents, civic organizations, and professional groups.
• Partner with the Executive Director and Vice President of Marketing & Public Relations to implement organizational marketing strategies.
• Monitor sales performance, analyze market trends, and recommend strategies for continued growth.
• Ensure consistent messaging that reflects the LifeSpire brand and mission.
• Promote The Chesapeake's Life Plan Community lifestyle and value proposition.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of three (3) years of successful marketing and sales experience within a Continuing Care Retirement Community (CCRC) or Life Plan Community.
• Demonstrated success achieving occupancy and sales goals.
• Knowledge of Life Care, Type B, and Type C contracts.
• Understanding of senior healthcare and retirement living services.
• Valid Virginia Driver's License.
• Ability and willingness to travel locally using a personal vehicle as needed.
• Flexibility to work evenings and weekends for marketing events and community activities.

Preferred Qualifications

• Outstanding communication and presentation skills.
• Proven consultative sales and relationship-building abilities.
• Strategic marketing experience across traditional and digital channels.
• Experience planning successful community events and lead-generation campaigns.
• Strong negotiation and problem-solving skills.
• Excellent organizational and project management abilities.
• Ability to analyze contracts, sales data, and market trends.
• A collaborative leadership style focused on coaching and team development.
• Passion for serving older adults and delivering exceptional customer experiences.

Benefits

We offer competitive compensation, comprehensive benefits, professional development opportunities, and the chance to build a rewarding career while enriching the lives of older adults.