Director of Marketing
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. Not include Job ID etc.
We must remove boilerplate: EEO, equal opportunity, scam warning, etc. Also remove application instructions (none). Remove duplicated lines.
We need to preserve all substantive information.
Let's extract content.
First, "The Role" paragraph:
"The Role LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it. You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA."
Then "Why Join Us" paragraph:
"Why Join Us You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one. AI augmented direct mail is surging as purely digital CACs climb.You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue."
Note duplication: similar to earlier. We need to preserve all substantive info but avoid duplicated lines. We can combine unique info.
Then "What You Will Own" list:
"Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth. Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.Lead go-to-market execution for new product launches, integrations, and vertical expansions."
Then "What Success Looks Like":
"Marketing sourced leads grow by 50% or more in the next 2 quarters. CAC, ROAS, and payback period are tracked, improving, and visible to leadership — you built the attribution to prove it.The ABM motion for enterprise home services accounts is defined, running, and generating pipeline.A team that operates with clear direction, non-overlapping focus areas."
Then "What You Bring" (requirements):
"8–10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies. Proven, measurable track record of building pipeline and driving revenue impact — you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.Experience with both self-service/PLG and sales-led enterprise motions — you understand how to run different growth plays in parallel.Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.Hands-on experience with paid acquisition across search and social — you've managed budgets and optimized campaigns directly, not just directed agencies.Experience owning a marketing budget with accountability for how it's allocated and what it returns.HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).Experience hiring and managing a lean in-house team alongside an agency or contractor network.Startup and agency experience. You know what great looks like and how to get there!"
Then "Nice to Haves":
"Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences. Experience with PE backed companiesBackground building or scaling a category, not just competing within one.Familiarity with direct mail as a performance marketing channel.Experience at a Series A–C company as the first or only marketing leader."
Then Salary:
"Salary Range: $200,000 - $225,000 depending on experience (OTE range w/ bonus $230,000 - $265,000) LettrLabs USA: $230,000 USD - $265,000 USD Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range."
We need to output sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections with real specific content.
We have About the role (combined The Role + Why Join Us). Responsibilities (What You Will Own + What Success Looks Like maybe). Requirements (What You Bring). Nice to Haves could be Qualifications or Skills. Could treat Qualifications as mandatory requirements, Skills as nice-to-haves? Or we could combine Requirements and Qualifications into one section? The instruction says use headings for those categories if content exists. We can have separate sections: Requirements, Qualifications, Skills. But we need to avoid thin sections. Let's see what we have:
- Requirements: mandatory experience (8-10 years, etc.)
- Qualifications: maybe education? Not present. Could treat "HubSpot proficiency" etc as Skills. Nice to Haves as Skills? Or we could have Skills section for technical proficiencies (HubSpot, Google Ads, LinkedIn Ads, GA4). Qualifications could be the nice-to-haves? Hmm.
Better: Use Requirements for mandatory qualifications (years, experience, track record). Use Qualifications for nice-to-haves (experience marketing to home services, etc). Use Skills for specific tools/proficiencies (HubSpot, Google Ads, LinkedIn Ads, GA4). But the nice-to-haves also include experience with PE backed companies etc. Might be okay.
We need to ensure we don't create sections with filler. Each must have substantive content.
Let's craft:
About the role
LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it. You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA. You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one. AI augmented direct mail is surging as purely digital CACs climb. You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.
We might have duplicated sentences; we should avoid duplication. Let's combine unique info without repeating same sentences. Let's rewrite concisely but preserve all info.
Unique points:
- LettrLabs disrupting $30B industry, AI + tangible marketing.
- Platform geo-locates to zip code, activates direct mail campaigns in minutes, tracks conversion back to digital.
- Result: 5x return on conversions, 3x YoY growth.
- Hiring first Marketing Leader.
- Platform makes direct mail automated, measurable, scalable as digital advertising, proven across industries.
- Core product working.
- Need leader to build demand engine and lead team that scales it.
- Own marketing end-to-end: demand generation, lifecycle, field events, budget allocation.
- Center of gravity is pipeline.
- Manage team of three, set direction, hold strategy so every dollar/program ties to revenue.
- Brand-first or Content-first backgrounds not right fit.
- Sit onsite at newly opened HQ in westside LA.
- First marketing leader at company with real product-market fit and accelerating revenue.
- Full ownership of department from day one.
- AI augmented direct mail surging as purely digital CACs climb.
- Own marketing end-to-end: demand generation, lifecycle, field events, budget allocation, and most importantly pipeline.
- Manage team of three, set direction, hold strategy so every dollar/program ties to revenue.
We see many repeats. We'll just produce a paragraph that captures all without verbatim duplication but still includes all points. However instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we must not summarize away detail; we need to keep the details, but we can avoid repeating same sentences. However if we combine, we might lose some nuance but not lose detail? The risk is
for prose. We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: EEO, equal opportunity, scam warning, etc. Also remove application instructions (none). Remove duplicated lines. We need to preserve all substantive information. Let's extract content. First, "The Role" paragraph: "The Role LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it. You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA." Then "Why Join Us" paragraph: "Why Join Us You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one. AI augmented direct mail is surging as purely digital CACs climb.You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue." Note duplication: similar to earlier. We need to preserve all substantive info but avoid duplicated lines. We can combine unique info. Then "What You Will Own" list: "Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth. Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.Lead go-to-market execution for new product launches, integrations, and vertical expansions." Then "What Success Looks Like": "Marketing sourced leads grow by 50% or more in the next 2 quarters. CAC, ROAS, and payback period are tracked, improving, and visible to leadership — you built the attribution to prove it.The ABM motion for enterprise home services accounts is defined, running, and generating pipeline.A team that operates with clear direction, non-overlapping focus areas." Then "What You Bring" (requirements): "8–10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies. Proven, measurable track record of building pipeline and driving revenue impact — you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.Experience with both self-service/PLG and sales-led enterprise motions — you understand how to run different growth plays in parallel.Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.Hands-on experience with paid acquisition across search and social — you've managed budgets and optimized campaigns directly, not just directed agencies.Experience owning a marketing budget with accountability for how it's allocated and what it returns.HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).Experience hiring and managing a lean in-house team alongside an agency or contractor network.Startup and agency experience. You know what great looks like and how to get there!" Then "Nice to Haves": "Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences. Experience with PE backed companiesBackground building or scaling a category, not just competing within one.Familiarity with direct mail as a performance marketing channel.Experience at a Series A–C company as the first or only marketing leader." Then Salary: "Salary Range: $200,000 - $225,000 depending on experience (OTE range w/ bonus $230,000 - $265,000) LettrLabs USA: $230,000 USD - $265,000 USD Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range." We need to output sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections with real specific content. We have About the role (combined The Role + Why Join Us). Responsibilities (What You Will Own + What Success Looks Like maybe). Requirements (What You Bring). Nice to Haves could be Qualifications or Skills. Could treat Qualifications as mandatory requirements, Skills as nice-to-haves? Or we could combine Requirements and Qualifications into one section? The instruction says use headings for those categories if content exists. We can have separate sections: Requirements, Qualifications, Skills. But we need to avoid thin sections. Let's see what we have: - Requirements: mandatory experience (8-10 years, etc.) - Qualifications: maybe education? Not present. Could treat "HubSpot proficiency" etc as Skills. Nice to Haves as Skills? Or we could have Skills section for technical proficiencies (HubSpot, Google Ads, LinkedIn Ads, GA4). Qualifications could be the nice-to-haves? Hmm. Better: Use Requirements for mandatory qualifications (years, experience, track record). Use Qualifications for nice-to-haves (experience marketing to home services, etc). Use Skills for specific tools/proficiencies (HubSpot, Google Ads, LinkedIn Ads, GA4). But the nice-to-haves also include experience with PE backed companies etc. Might be okay. We need to ensure we don't create sections with filler. Each must have substantive content. Let's craft:
About the role
LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it. You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA. You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one. AI augmented direct mail is surging as purely digital CACs climb. You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.
We might have duplicated sentences; we should avoid duplication. Let's combine unique info without repeating same sentences. Let's rewrite concisely but preserve all info. Unique points: - LettrLabs disrupting $30B industry, AI + tangible marketing. - Platform geo-locates to zip code, activates direct mail campaigns in minutes, tracks conversion back to digital. - Result: 5x return on conversions, 3x YoY growth. - Hiring first Marketing Leader. - Platform makes direct mail automated, measurable, scalable as digital advertising, proven across industries. - Core product working. - Need leader to build demand engine and lead team that scales it. - Own marketing end-to-end: demand generation, lifecycle, field events, budget allocation. - Center of gravity is pipeline. - Manage team of three, set direction, hold strategy so every dollar/program ties to revenue. - Brand-first or Content-first backgrounds not right fit. - Sit onsite at newly opened HQ in westside LA. - First marketing leader at company with real product-market fit and accelerating revenue. - Full ownership of department from day one. - AI augmented direct mail surging as purely digital CACs climb. - Own marketing end-to-end: demand generation, lifecycle, field events, budget allocation, and most importantly pipeline. - Manage team of three, set direction, hold strategy so every dollar/program ties to revenue. We see many repeats. We'll just produce a paragraph that captures all without verbatim duplication but still includes all points. However instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we must not summarize away detail; we need to keep the details, but we can avoid repeating same sentences. However if we combine, we might lose some nuance but not lose detail? The risk is