Director of Marketing

About the role

For our client, we are seeking a Director of Marketing to join the team of a leader in the Healthcare space. This role will shape and execute marketing strategy to drive lead generation, occupancy growth, and stronger performance across a multi-location senior living environment. The Director of Marketing will partner closely with community leaders, regional leadership, and sales and marketing stakeholders to improve lead quality, optimize campaigns, and support overall business objectives. This is a highly strategic position with responsibility for both planning and execution, as well as budget oversight and performance analysis. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Develop and execute marketing strategies to support lead generation and occupancy growth
• Provide strategic marketing guidance to community and regional leadership
• Analyze marketing performance and identify opportunities for optimization
• Manage community marketing budgets and financial reporting
• Collaborate with corporate stakeholders to address sales challenges and support occupancy goals
• Lead development and optimization of web and digital marketing campaigns
• Ensure compliance with brand standards across marketing initiatives

Qualifications

• Bachelor's degree in marketing or a related field
• 8+ years of marketing experience
• Experience in senior living, healthcare, real estate, or an agency environment preferred
• Experience in lead generation environments
• 4+ years of analysis and reporting experience
• Proficiency in budget management and ROI tracking

Benefits

• Full-time remote position with standard hours from 8:00 AM to 5:00 PM EST
• Priority given to candidates with senior living experience
• Opportunity for high-level strategic involvement in the organization
• Collaboration with cross-functional teams including sales and marketing experts
• Work in a dynamic environment with a focus on lead quality and performance outcomes

Pay

$110,000 – $130,000 annually