Director of Marketing
Intermountain Home Services · Sandy, UT · 1 wk ago
On-siteMarketing$250/hrFull-time
About the role
Lead and scale marketing across a growing portfolio of home services brands. Intermountain Home Services is a growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. We're looking for a Director of Marketing to lead our full-stack demand generation and field marketing efforts. You'll lead a team, partner with our Director of Brand & Creative, and play a key role in scaling marketing as we grow to $250 million in revenue and beyond.
Responsibilities
- Lead marketing planning, budgeting, and execution across all brands, aligned with branch leadership and company growth and EBITDA goals
- Own demand generation across paid media, SEO, email, and marketing automation, optimizing for conversion, cost efficiency, and ROAS
- Run local marketing, including direct mail, truck wraps, yard signs, social media, community presence, and events
- Manage, mentor, and develop your team, holding them accountable to lead volume, revenue, and budget goals
- Own marketing KPIs and reporting, lead monthly and quarterly report-outs to leadership, and support board deck creation
- Maximize our tech stack, including ServiceTitan, Google Ads, Meta, GA4, GTM, and SEMrush
- Own agency and vendor relationships, and hold partners accountable to goals, SLAs, and budgets
- Partner with operations, rev ops, the call center, branch leaders, IT, HR, and accounting to drive efficient growth
Requirements
- 7–10+ years of progressive marketing experience, including 3+ years leading people
- Full-stack marketing experience in multi-location or multi-brand seasonal B2C services
- A proven record of owning demand generation and lead volume across paid, SEO, email, and automation
- A hands-on leader with a track record of leading high-performing, engaged teams
- Data fluency and strong storytelling skills, including attribution, revenue reporting, and ROI/ROAS analysis
- Experience managing multi-channel budgets, agencies, and vendors
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Strongly preferred: experience in home services (HVAC, plumbing, electrical) and ServiceTitan or a similar CRM
- Travel: up to 30% within the region
Benefits
- Employee medical coverage with affordable family options
- Dental and vision coverage
- 401(k) with company match